Value Propositions
How We Approach Product Design

Our Product Design Process
Discovery & Research
Design & Prototyping
Visual Design & Handoff
Our Case Studies
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From envelopes to Gold
UI, UX, Strategy, Concept & Development
Indians were saving manually and not adopting digital wealth tools.
- Gamified savings (goal-based experiences, one-tap “Snap Save”)
- Simplified jargon, clearer graphs, visual cues for comprehension
- Helped shift users from offline to digital saving
- Built trust, improved usability and engagement
- Gamified savings (goal-based experiences, one-tap “Snap Save”)
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Every document, all at once
Design sprint, Testing & Interface design
High drop-offs, confusion on purpose, low engagement. Users misunderstood Digilocker, seeing it as a generic upload drive. Onboarding drop-off was as high as 60%.
- Ran a design sprint to surface issues
- Revamped home screen to categorize document types clearly
- Improved onboarding flows and trust through clarity
- Documents fetched per user rose from 2.7 to 3.4
- 30-day retention jumped ~280% (from 18% to 68%)
- Aadhaar verification rate increased from 54% to 66%
- Ran a design sprint to surface issues
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Digitizing a 40-year legacy
UI, UX, Strategy, User testing, Interface design
Sangeetha had a strong offline experience, but their digital presence wasn’t matching. They needed to recreate their in-store experience online and appeal to younger users.
- Changed design language (from heavy brand colours to minimalist)
- Enhanced search, filters, comparison features for fast decisions
- Highlighted unique selling points (e.g. service, home delivery)
- More intuitive discovery & buying flows
- Reduced drop-offs, increased conversion likelihood
- Elevated perceived value, helping customers pick Sangeetha even over cheaper alternatives
- Changed design language (from heavy brand colours to minimalist)
Our Tools & Methodology
We use modern tools and methods trusted by teams from SanFrancisco toSingapore.
Design Tools We Use
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FigmaFor collaborative design and prototyping -
FigJamFor workshops and ideation sessions -
PrincipleFor advanced interaction design -
MazeFor user testing and validation -
NotionFor documentation and project management
Research Methodologies
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Design sprints and workshopsThis is some text inside of a div block.
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Deep Local Understanding
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Proven Global Experience
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Collaborative Partnerships
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Systems Built to Scale







