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AnyoneCanAI - A simpler & faster way creating valuable products with AI | Product Hunt
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is  Live now  
AnyoneCanAI - A simpler & faster way creating valuable products with AI | Product Hunt

From envelopes to Gold

Getting India to Save in Gold Digitally
Platform
Mobile
Deliverables
UI, UX, Strategy, concept & development

From envelopes to Gold

Getting India to Save in Gold Digitally

Platforms
Mobile

Deliverables
UI, UX, Strategy, Concept & Development

Meet the client

Visit Gullak

“Despite gold being a familiar asset class & giving 5% higher returns than bank deposits, 200 mn Indians still save manually in these non wealth creating bank deposits.”
Manthan Shah,
Co-founder at Gullak

Why were Indians still saving offline?

Users were comfortable paying their grocers via UPI but were sceptical about using the same to save systematically and hence were still saving offline.

There was also a lack of awareness about the power of compounding and the benefit of digital investments over conventional non-wealth-creating savings. 
Jar containing coins

Enter Gullak

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Savings Investing

To bring habit change, we educated the users on the power of compounding and showed them the impact of saving even the smallest amount of money consistently.
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Running a race
Chasing a Goal

Chasing a goal helps us to keep going. Gullak’s goal-based savings experience allowed the user to visualise their savings goals and the corresponding estimated returns.

Skepticism Gamification

We turned the users’ skepticism into enthusiasm by gamifying the experience. We created multiple gamified saving and investment features that kept the user engaged in different ways.
Claim your reward! 🎉
Swipe down to collect
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A gamified gold purchase experience
‘Snap Save’ - India’s first One-tap saving feature
‘Snap Save’ - India’s first One-tap saving feature
A gamified gold purchase experience
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Changing the way
India saves
Unlocking your financial goals, one disciplined month at a time.

Complicated Jargons
Uncomplicated Investing

Financial jargon and information is often tough to read. We switched the complicated terms with easy-to-understand terms and moulded the data into easy-to-read graphs and visual cues which the user could read, absorb and understand easily.
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Helping the users make sense of graphs
Stories to make finance easier for users
Easy to read dashboards

Your money
is 100% secured!

Your gold is stored in secured vaults at Augmont and available to withdraw anytime.
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Image showing Gullak gold+ card
Micro-branding within the app
Stories to make finance easier for users

Your money
is 100% secured!

Your gold is stored in secured vaults at Augmont and available to withdraw anytime.
safe containing gold bars
Friendly communication to educate users on the best practices in finance

Idea to Launch to
1 Million Downloads!

Gullak has helped me invest and save money. It’s completely secure and an innovative way to invest and buy gold. The experience is nothing short of amazing!
Ramesh Dev
Straight forward, easy to use. Just started using it & I’m enjoying the simple steps and ease of purchase of gold. Definitely worth it!
Abhi Kapadia
Easy investment, easy withdrawal, and secure payments. It is completely safe and priced very well. You would LOVE the experience
Ashutosh Sharma
Need help solving a problem
that impacts the masses?
AnyoneCanAI - A simpler & faster way creating valuable products with AI | Product Hunt