From envelopes to Gold
Getting India to Save in Gold Digitally
Platforms - Mobile
Deliverables - UI, UX, Strategy, concept & development
Meet the client - Visit Gullak
“Despite gold being a familiar asset class & giving 5% higher returns than bank deposits, 200 Mn Indians still save manually in these non wealth creating bank deposits.”
Why were Indians still saving offline?
Users were comfortable paying their grocers via UPI but were sceptical about using the same to save systematically and hence were still saving offline.
There was also a lack of awareness about the power of compounding and the benefit of digital investments over conventional non-wealth-creating savings.
There was also a lack of awareness about the power of compounding and the benefit of digital investments over conventional non-wealth-creating savings.
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Enter Gullak
Savings Investing
To bring habit change, we educated the users on the power of compounding and showed them the impact of saving even the smallest amount of money consistently.
Running a race
Chasing a Goal
Chasing a goal helps us to keep going. Gullak’s goal-based savings experience allowed the user to visualise their savings goals and the corresponding estimated returns.
Skepticism Gamification
We turned the users’ skepticism into enthusiasm by gamifying the experience. We created multiple gamified saving and investment features that kept the user engaged in different ways.
Claim your reward! 🎉
Swipe down to collect
A gamified gold purchase experience
‘Snap Save’ - India’s first One-tap saving feature
‘Snap Save’ - India’s first One-tap saving feature
A gamified gold purchase experience
You are on a
two month streak!
two month streak!
Unlocking your financial goals, one disciplined month at a time.
Complicated Jargons
Uncomplicated Investing
Financial jargon and information is often tough to read. We switched the complicated terms with easy-to-understand terms and moulded the data into easy-to-read graphs and visual cues which the user could read, absorb and understand easily.
Helping the users make sense of graphs
Stories to make finance easier for users
Easy to read Dashboards
Your money
is 100% secured!
Your gold is stored in secured vaults at Augmont and available to withdraw anytime.
Easy to read Dashboards
Stories to make finance easier for users
Your money
is 100% secured!
Your gold is stored in secured vaults at Augmont and available to withdraw anytime.
Friendly communication to educate users on the best practices in finance
Idea to Launch to
1 Million Downloads!
Gullak has helped me invest and save money. It’s completely secure and an innovative way to invest and buy gold. The experience is nothing short of amazing!
Ramesh Dev
Straight forward, easy to use. Just started using it & I’m enjoying the simple steps and ease of purchase of gold. Definitely worth it!
Abhi Kapadia
Easy investment, easy withdrawal, and secure payments. It is completely safe and priced very well. You would LOVE the experience
Ashutosh Sharma