Pixxel
Designing for Zero to Lift-Off
Pixxel is a space-tech company building a constellation of hyperspectral imaging satellites to capture earth’s surface in unprecedented detail. Its platform combines high-frequency imagery with powerful analytics to detect and predict planetary-scale changes.
Space Tech
Early-Stage
Visual Language Design, Website UX & UI Design, Webflow Development, Website Audit
The vision
Pixxel set out to transform earth observation with hyperspectral satellites and advanced analytics. Its platform combines high-frequency imagery with powerful analytics to detect and predict planetary-scale changes.
The challenge
As a pioneer in hyperspectral imaging, Pixxel needed to launch a category-defining product, fast. With no existing website or defined visual language, they faced the challenge of communicating a deeply technical, future-facing vision in a way that was clear, compelling, and trustworthy. And they needed to go live in just 10 days.
The solution
We partnered with Pixxel in two phases, first, to rapidly launch their initial website within 10 days, and later, to evolve it into a more scalable, refined experience as the company matured.
Phase 1:
Rapid Launch
With an ambitious goal and tight timeline, we designed and delivered Pixxel’s first marketing website in just 10 days. While Pixxel had its logo in place, we crafted a bold, futuristic visual language, including colors, typography, and UI styles. We also structured the site around narrative-led storytelling to make the science simple and engaging.
Phase 2:
Evolving the Experience
As Pixxel grew, so did their needs. Having been a trusted partner since the early days, we were brought back to redesign and expand the website.
Before moving into design, we conducted a thorough audit of the expanded content and site structure developed by the Pixxel team. Our evaluation spanned both UX and content. We assessed what worked, what needed refinement, and where clarity, hierarchy, or flow could be improved.
We worked closely with their team to strike the right balance between their vision and what would deliver the best user experience, aligning ambition with intuitive, user-first design.
Responsive by Design
From immersive desktop interactions to seamless mobile experiences, every element of the site was built to adapt fluidly across devices. The design maintains clarity and impact even on smaller screens ensuring Pixxel’s story is just as powerful on the go.
A Cohesive and Scalable Digital Presence
We designed and developed Pixxel’s website on Webflow, optimized for clarity, speed, and future expansion. A scalable design system ensured consistency across brand, web, and investor touchpoints.
