better products built on data, not guesswork

better products built on data, not guesswork

Parallel is a product studio based in Bangalore blending business, design & technology to build better products.

Parallel is a product studio based in Bangalore blending business, design & technology to build better products.

Problems that are keeping us busy

Meta logo

Driving a user research to understand user behaviour of teens on Instagram

Dell

Rethinking rural health-care in India at scale with revamp of govt. of India’s NCD Screening app

Designing the future of options trading with OneTouch app

Our Selected Work

Our Selected Work

Building a fitness app for women that lives true to its name. We co-created the product with the founding team right from inception to an app users love on the app-store.

We helped Possible reinvent themselves in a post-Covid era and help them build a digital-first experience. We reimagined their app based on in-depth primary research, problem framing workshops, user testing and design iterations.

We worked with Rewards360 to create India’s first airport loyalty program. The app helps users enjoy an exclusive and hassle-free experience at the airport through offers, rewards, airport services and VIP facilities.

We helped NITI Aayog build a home for India's public data. We used a remote design sprint to bring together ideas from experts, researchers, policy-makers to turn a vision document into a user validated product design.

We owned product design for Flipkart co-founder Binny Bansal’s people-tech startup. We helped create product experiences for 3 products and built a unified design system. 

We worked with NeGD to design the CoWin platform making it more accessible, user-friendly and efficient for the citizens, vaccinators and administrators across the country.

We owned product design for India's largest logistics company helping 7 products ranging across consumer-tech and SAAS navigate the 0-1 journey.

We helped Gullak go from idea to launch, in bringing alive it’s vision of creating a financially atmanirbhar Bharat by making wealth creation easy and accessible.

We specialize in

Consumer Tech

Impact Tech

Fintech

SaaS

Resources for community

Bharat Insights | App Flows | IndiaStack APIs

Design for Bharat

We are building a large online resource including app flows, guides, articles, research insights for makers designing for Bharat. Get a collection of videos, statistics, and insights from user tests conducted on product provocations created for digital financial services

Facilitating Guide | Design Sprint in action

Design sprint goofups

Design Sprint is an amazing process that can do wonders if done right. But things can go downhill equally fast if you’re new. Here are 25 good ups that we’ve documented with our learnings from running over 50 sprints!

Amit Ranjan

“ Big thanks to Parallel and its designer-founder Robin. You've helped a govt team in “not only catching the fish but also teaching them to catch fish themselves in the future. ”

Amit Ranjan
Alexa-Maria Rathbone Barker

“ They are not like most design agencies. Instead of being passive facilitators, the Sprint Team came up with several ideas and collaborated with us. ”

Alexa-Maria Rathbone Barker
Parik Laxminarayan

“ Having worked with product designers all over the world, I can safely say that Parallel has an international quality benchmark for product design. ”

Parik Laxminarayan
Emilien Coquard

“ Parallel's design sprint process allows to involve all stakeholders in the projects - even those with no product design background, which was a big plus for us. ”

Emilien Coquard

our most-read posts

UX design

Can User Testing Help You Reduce Product Cycles?

Can User Testing Help You Reduce Product Cycles?

Design for privacy

10 Tips to Make Apps More Human by Designing for Privacy

10 Tips to Make Apps More Human by Designing for Privacy

Design sprint

What We Love and What We Hate About Remote Design Sprints

What We Love and What We Hate About Remote Design Sprints

Book a 60 min Strategy Call with our founders

A laser-focussed call to discuss your product goals/challenges and how can we help.

CO-Founder
Robin Dhanwani

12 yrs of experience in UX Design and helped clients like Meta, Equifax and Delhivery

CO-Founder
Himanshu kalra

15 years of experience and has data led digital transformations for Unicorn Startups

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