better products built on data, not guesswork

Building a fitness app for women that lives true to its name. We co-created the product with the founding team right from inception to an app users love on the app-store.

We helped Possible reinvent themselves in a post-Covid era and help them build a digital-first experience. We reimagined their app based on in-depth primary research, problem framing workshops, user testing and design iterations.

We worked with Rewards360 to create India’s first airport loyalty program. The app helps users enjoy an exclusive and hassle-free experience at the airport through offers, rewards, airport services and VIP facilities.

We helped NITI Aayog build a home for India's public data. We used a remote design sprint to bring together ideas from experts, researchers, policy-makers to turn a vision document into a user validated product design.

We owned product design for Flipkart co-founder Binny Bansal’s people-tech startup. We helped create product experiences for 3 products and built a unified design system.

We worked with NeGD to design the CoWin platform making it more accessible, user-friendly and efficient for the citizens, vaccinators and administrators across the country.  

We owned product design for India's largest logistics company helping 7 products ranging across consumer-tech and SAAS navigate the 0-1 journey.

We wanted Sangeetha Mobiles personality to be modern and slick but not something that dilutes the legacy and trust of business. We opted for a minimal visual language that helps products and images take the center stage and enhances the browsing experience