Win on Taste

AI native design for products, brands, and websites

At Parallel, we design AI experiences that move beyond chat - guiding decisions, reducing effort, and making intelligence feel naturally embedded in real workflows.‍

Work

Multi-modal AI interfaces for the next billion users

FRONTIER LAB

Raised

$350M

Backed by

Bessemer Venture Partners

Building human control into AI-native content ops for SaaS

B2B AI Documentation

Faster maintenance

10x

Drop in
support tickets

60%

Building digital gold investing for the largest physical gold economy

B2C GOLD INVESTMENT APP

Engagement

MVP to Series A

Backed by

Y Combinator, Better

Establishing trust, transparency, and control in an AI-native world

Ambient AI

Design for

Contextual AI experiences
Responsible AI

Repositioning a deep-tech biosignal company for the enterprise market

Biosignal API

Global rank for neurotech

7th

Backed by

Gruhas, Smile Group

Web presence for a frontier Earth observation company

Hyperspectral Imaging

Raised

$96M

Backed by

Lightspeed, Google

AI Product Design

Product Design

UX Research

Brand Design

Growth Websites

AI Product Design

Product Design

UX Research

Brand Design

Growth Websites

Multi-modal AI interfaces for the next billion users

Bessemer Venture Partners

Building human control into AI-native content ops for SaaS

B2B AI Documentation

Faster maintenance

10x

Drop in
support tickets

60%

Building digital gold investing for the largest physical gold economy

B2C GOLD INVESTMENT APP

Establishing trust, transparency, and control in an AI-native world

Ambient AI

Design for

Contextual AI experiences
Responsible AI

Repositioning a deep-tech biosignal company for the enterprise market

Biosignal API

Global rank for neurotech

7th

Backed by

Gruhas, Smile Group

Web presence for a frontier Earth observation company

Hyperspectral Imaging

What clients say

“Finding designers who have the talent and drive to match a founder's vision is rare, consider this a PSA! If you're building B2B SaaS, you want them on your shortlist.”

Ryan Wegner

Inhouse, CEO

“Finding designers who have the talent and drive to match a founder's vision is rare, consider this a PSA! If you're building B2B SaaS, you want them on your shortlist.”

Ryan Wegner

Inhouse, CEO

“Parallel was excellent in helping us bring our vision to life. The quick iterations done in parallel with user testing let us try a lot of things in order to get our beta. We’re so grateful for their team.”

Vicki Powell

Lume, Co-Founder & CEO

Having worked with designers and UX specialists all over the world, I can safely say that Parallel has an international quality benchmark for product design. They are able to understand complex business use cases and come up with intuitive design solutions.

Parik

CEO, Enchanting Travels (A Travelopia Company)

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

Anirban Majumdar

Co-founder & Co-CEO, UrbanPiper

Partner with Parallel

Bring your product, your roadmap, your problem. We'll tell you what we'd do first.

FAQs

What makes Parallel different from other studios?

We care about outcomes, not just aesthetics. Great design should look good, but it should also help the business and the product move forward. Every decision we make is tied back to what success actually looks like

Do you do product strategy, or just design execution?

We do both. Strategy gives direction, and execution brings it to life. We spend time understanding the business, the users, and the product before we start designing, so we're solving the right problems from day one.

Who actually does the work, senior people or juniors?

You'll work with a senior team throughout the engagement, with hands-on involvement from a design director. The people you meet are the people doing the work.

What does an engagement cost?

Engagements typically start at $10k, with pricing depending on the scope and complexity of the work. If you're considering a project, get in touch. We'll talk through what you're trying to achieve and recommend the right engagement from there.

What if we're not ready for a full engagement?

That's completely fine. Many of our partnerships start with a design audit or a short sprint focused on a single problem. It's a simple way to work together, get tangible value, and decide if a larger engagement makes sense.