We helped Gullak go from idea to launch, in bringing alive it’s vision of creating a financially atmanirbhar Bharat by making wealth creation easy and accessible.
better products built on data, not guesswork
better products built on data, not guesswork
Parallel is a product studio based in Bangalore blending business, design & technology to build better products.
Parallel is a product studio based in Bangalore blending business, design & technology to build better products.
Problems that are keeping us busy
Driving a user research to understand user behaviour of teens on Instagram
Rethinking rural health-care in India at scale with revamp of govt. of India’s NCD Screening app
Designing the future of options trading with OneTouch app
Our Selected Work
- Gullak
We helped Gullak go from idea to launch, in bringing alive it’s vision of creating a financially atmanirbhar Bharat by making wealth creation easy and accessible.
- Savage
Building a fitness app for women that lives true to its name. We co-created the product with the founding team right from inception to an app users love on the app-store.
- Possible
We helped Possible reinvent themselves in a post-Covid era and help them build a digital-first experience. We reimagined their app based on in-depth primary research, problem framing workshops, user testing and design iterations.
- BIAL (Bangalore Airport)
We worked with Rewards360 to create India’s first airport loyalty program. The app helps users enjoy an exclusive and hassle-free experience at the airport through offers, rewards, airport services and VIP facilities.
- NDAP
We helped NITI Aayog build a home for India's public data. We used a remote design sprint to bring together ideas from experts, researchers, policy-makers to turn a vision document into a user validated product design.
- xto10x
We owned product design for Flipkart co-founder Binny Bansal’s people-tech startup. We helped create product experiences for 3 products and built a unified design system.
- Co-WIN
We worked with NeGD to design the CoWin platform making it more accessible, user-friendly and efficient for the citizens, vaccinators and administrators across the country.
- Delhivery
We owned product design for India's largest logistics company helping 7 products ranging across consumer-tech and SAAS navigate the 0-1 journey.
- Sangeetha
We wanted Sangeetha Mobiles personality to be modern and slick but not something that dilutes the legacy and trust of business. We opted for a minimal visual language that helps products and images take the center stage and enhances the browsing experience
Our Selected Work
Building a fitness app for women that lives true to its name. We co-created the product with the founding team right from inception to an app users love on the app-store.
We helped Possible reinvent themselves in a post-Covid era and help them build a digital-first experience. We reimagined their app based on in-depth primary research, problem framing workshops, user testing and design iterations.
We worked with Rewards360 to create India’s first airport loyalty program. The app helps users enjoy an exclusive and hassle-free experience at the airport through offers, rewards, airport services and VIP facilities.
We helped NITI Aayog build a home for India's public data. We used a remote design sprint to bring together ideas from experts, researchers, policy-makers to turn a vision document into a user validated product design.
We owned product design for Flipkart co-founder Binny Bansal’s people-tech startup. We helped create product experiences for 3 products and built a unified design system.
We worked with NeGD to design the CoWin platform making it more accessible, user-friendly and efficient for the citizens, vaccinators and administrators across the country.
We owned product design for India's largest logistics company helping 7 products ranging across consumer-tech and SAAS navigate the 0-1 journey.
We wanted Sangeetha Mobiles personality to be modern and slick but not something that dilutes the legacy and trust of business. We opted for a minimal visual language that helps products and images take the center stage and enhances the browsing experience
Resources for community
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Design for Bharat
We are building a large online resource including app flows, guides, articles, research insights for makers designing for Bharat. Get a collection of videos, statistics, and insights from user tests conducted on product provocations created for digital financial services
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Design sprint goofups
Design Sprint is an amazing process that can do wonders if done right. But things can go downhill equally fast if you’re new. Here are 25 good ups that we’ve documented with our learnings from running over 50 sprints!
our most-read posts
UX design
Can User Testing Help You Reduce Product Cycles?

Design for privacy
10 Tips to Make Apps More Human by Designing for Privacy

Design sprint
What We Love and What We Hate About Remote Design Sprints

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12 yrs of experience in UX Design and helped clients like Meta, Equifax and Delhivery
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15 years of experience and has data led digital transformations for Unicorn Startups