Product Design for Teams Who Need to Ship
Code and Theory Alternative
Comparing Code and Theory with something more product-focused? Parallel gives you a dedicated team that works inside your build cycle, not around campaign timelines. We help software teams move faster with clear UX and interface work that supports the next release.
Why Product Teams Choose Parallel as Their Code and Theory Alternative
Code and Theory does strong campaign and brand work. That’s useful for marketing projects. Product teams need something more direct: UX clarity, interface detail, and tight collaboration with engineering.
Parallel gives you hands-on product designers who stay close to real usage and sprint plans.
Designers focused on software screens, not campaigns
Fast feedback loops with engineering
Practical UX for web apps and SaaS tools
Clear pricing without agency layers
Product UX vs. Campaign-Driven Creative
Code and Theory’s process is shaped around storytelling and brand programs. Product design depends on structure, clarity, and steady iteration based on how users actually behave.
Direct contact with designers
You talk to the people building the work. No extra layers slowing decisions.
UX built for software
We design data views, dashboards, multi-step flows, onboarding, and admin tools that support real tasks.
Faster cycles
We move from problem to prototype quickly and refine based on usage, not long presentation rounds.
How Parallel Moves Product Work Forward
Parallel gives you senior designers and design engineers who focus on practical steps each sprint.
We review your product, friction points, and current UX. Then we begin improving screens right away.
Work happens in your Figma space. We test flows, refine interactions, and keep in step with engineering.
Design engineers help convert designs into components in React, Vue, or your current setup so development keeps moving.
Built for Software Teams Who Need Momentum
Shipping is what drives progress. That means design has to stay close to engineering and support steady releases.
We follow your roadmap and make decisions based on real usage and product goals.
We build and maintain components that make future features faster and more consistent.
We run usability checks, watch usage patterns, and shape updates based on what helps people get work done.
Parallel designers understand responsive behavior and engineering limits. That cuts back on rewrites later.
Simple Engagement
Without Agency
Overhead
Code and Theory’s model includes creative directors, campaign planning, and brand services. Parallel stays focused on software design and quick iteration.
Your designers focus only on your product during the engagement.
Start small, expand for key releases, and reduce when things quiet down.
You pay for hands-on design, not campaign structure.
You see new screens moving forward each week.
“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”
“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”
“Parallel was excellent in helping us bring our vision to life. The quick iterations done in parallel with user testing let us try a lot of things in order to get to our beta. We're so grateful for their team.”
“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”
FAQs
