In just 5 days, go from ideas and opportunities to a user validated prototype

A step-by-step process for answering critical business questions, creating new products or improving existing ones.

Design Sprints were created by Jake Knapp while working with startups at Google Ventures. They're a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use. Since their conception in 2016, Design Sprints have been used by product leaders in companies like Uber, Slack, Google and Twitter to solve problems and build better products.

One intense week
to a better product

Distraction-free environment

Uninterrupted focus time

Align towards a common goal

How does the week look like?

DAY 01

Align on the problems and set goals

Gather experts from different teams to understand the company, the product and the challenges faced. Based on these inputs, align the team and pick the right problem to solve during the Design Sprint.

DAY 02

Produce a lot of solutions

Guide the team through a series of structured brainstorming processes to bring out the best ideas from each team member, working alone but in tandem.

DAY 03

Synthesize the best solution

Build on each other’s ideas to create one solution, which combines the best ideas from everyone and solves the problem identified at the beginning of the Design Sprint.

DAY 04

Create a high-fidelity prototype

In just a day's time, create a realistic, clickable digital prototype of the team's solution.

DAY 05

Test the product with real users

Test the prototype with actual users, observe their interactions, collect feedback and generate insights on what’s working and isn't.

What do you get out of a Design Sprint?

Hi-fi prototype

A clickable prototype that looks and feels like a real product

User test results

Usability test results and recordings of actual users

Recommendations

from usability testing to improve the product

What happens after a Design Sprint?

Running an iteration sprint

Iterate and improve upon the ideas generated during the sprint to add details to the prototype.

Improving visual design

Improve the visual finesse of the prototype created during the sprint, and define a style guide.

Completing overall UX

Work on the user experience for the secondary screens and remaining scenarios across the product.

Why use Design Sprints?

Validate product-market fit faster

95% of new products fail, based on a study of over 30,000 products by Professor Clayton Christensen at Harvard Business School.

Design Sprints are a great way to visualise and prototype ideas quickly, and then test them with your target group before investing in development.

Move fast without breaking the bank

95% of new products fail, based on a study of over 30,000 products by Professor Clayton Christensen at Harvard Business School.

Design Sprints are a great way to visualise and prototype ideas quickly, and then test them with your target group before investing in development.

Take product decisions with real data

95% of new products fail, based on a study of over 30,000 products by Professor Clayton Christensen at Harvard Business School.

Design Sprints are a great way to visualise and prototype ideas quickly, and then test them with your target group before investing in development.

Why work with Parallel?

We have used Design Sprints to improve on-boarding for high growth products, help teams kick off a new product, reimagine products from the ground up and much more. Our clients love Design Sprints because they replace guesswork with real, tangible progress.

50+

Sprints facilitated across domains

06+

Years of experience inrunning design sprints

Team trained by Jake Knapp

Book a 60 min Strategy Call with our founders

A laser-focussed call to discuss your product goals/challenges and how can we help.

CO-Founder
Robin Dhanwani

12 yrs of experience in UX Design and helped clients like Meta, Equifax and Delhivery

CO-Founder
Himanshu kalra

15 years of experience and has data led digital transformations for Unicorn Startups

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.