We build better products

the parallel
way

Parallel started back in 2014, when India was just rising upto tech startups and companies needed help to build great product experiences but designers who understood digital products were far and few.
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The idea was to be an antithesis of how agencies work and redefine what it means to work in "Parallel". We created new levels of collaboration bringing together an holistic understanding of business, design, data and technology to the table and create value as a strategic partner.

In the last 8 years, we have helped over 50 partners across startups, fortune 500 and governments build better products.

We are passionate about making a difference to the real Bharat

CoWIN

Helping India defeat Covid-19 through good design.

Digilocker

Improvising user adoption by simplifying onboarding.

Sahamati

Created model user-flows for data sharing through the account aggregator framework

Our Values

What gets us out of bed every morning

Do the right thing

Every day at work, we go out of our comfort zone and choose the right thing to do, however inconvenient it might be.

Progress... not Perfection

We believe perfection is a journey through rapid progress and improvements with with every iteration.

Be Unparalleled

We are relentless and aim for perfection. We don’t stop at good, we shoot for great.

Data over Guesswork

We love data. It helps us be objective in every decision we make and helps us do the right thing.

Meaning through work

We make work a source of joy by mixing challenges and passion for our craft with a supportive team, vibrant culture and lots of fun.

WHO WE ARE

We are beyond design and designers.

Our team is a mix of product designers who can talk metrics, engineers who understand alignments, product strategists who love problems and managers who believe in collaboration. Together, we're paving the way to product innovation through design.