Parallel started back in 2014, when India was just rising upto tech startups and companies needed help to build great product experiences but designers who understood digital products were far and few.
The idea was to be an antithesis of how agencies work and redefine what it means to work in "Parallel". We created new levels of collaboration bringing together an holistic understanding of business, design, data and technology to the table and create value as a strategic partner.
In the last 8 years, we have helped over 50 partners across startups, fortune 500 and governments build better products.
Helping India defeat Covid-19 through good design.
Improvising user adoption by simplifying onboarding.
Ran innovation workshops that enabled product startups to give users better control over their data.
Created model user-flows for data sharing through the account aggregator framework
What gets us out of bed every morning
Do the right thing
Every day at work, we go out of our comfort zone and choose the right thing to do, however inconvenient it might be.
Progress... not Perfection
We believe perfection is a journey through rapid progress and improvements with with every iteration.
We are relentless and aim for perfection. We don’t stop at good, we shoot for great.
Data over Guesswork
We love data. It helps us be objective in every decision we make and helps us do the right thing.
Meaning through work
We make work a source of joy by mixing challenges and passion for our craft with a supportive team, vibrant culture and lots of fun.
We are beyond design and designers.
Our pets join us for work on Fridays
We play over 7 instruments
We have clocked over 19k hours of meditation
We have collectively swam the English channel over 50 times
We have our in-house blend of lemonade
We speak 14 Indian and 5 international languages.
We belong to 9 states of India
We have run over 50 design sprints
We have an eclectic library of product and design books
Our focus comes from the tunes of Pratik Kuhad and Coldplay
We will beat you on Jenga and Scrabble anyday
Unparalleled People of Parallel
Our team is a mix of product designers who can talk metrics, engineers who understand alignments, product strategists.
Book a 60 min Strategy Call with our founders
A laser-focussed call to discuss your product goals/challenges and how can we help.