Getting an ed-tech product off the ground

Make Individuals better Professionals

Harappa is aiming to solve the problem of professionals having the technical skills required for their job but struggling to deliver on the fundamental workplace skills expected of them. Harappa says their work begins where formal education ends.

Their approach is to help professionals combine their technical skills with Cognitive, Social and Emotional Skills. Harappa intends to achieve this via its unique Habits of Mind framework and 25 Workplace Skills.

Harappa reached out to Parallel to help them define, design and validate the first version of their product. The sprint team included Paramath Raj Sinha (Founding dean, ISB) and Shreyasi Singh, CEO, Harappa.

Challenges

Since the product was at concept stage, we began the expert interviews with discussions around the product vision and the problems that we were trying to solve. 

Harappa was inspired by the experience of Pramath Raj Sinha in nurturing top talent at India’s most prestigious management institution ISB, Hyderabad as its founding dean and setting Ashok University. 

Here are some interesting insights that were revealed during the expert discussion were:

This helped us identify key opportunities for us to solve during the design sprint.

Post the expert interviews and identifying key priorities for the design sprint, we worked on defining the “2 Year Goal” and “Sprint Questions”.

After a clear alignment on product goal, problems to solve and questions to be answered during user tests, we worked on mapping the challenge starting with the first touchpoint of discovering the product right till the goal of “User becomes a more valued professional”.

Solution

The team was super excited to start nailing the product by creating concept sketches. We began by sharing our favourite product inspirations that solve the pain points highlighted by the team and then moved to sketch.

We built on each other’s ideas and created a storyboard of the new product workflows that should look like for a user. It was an intense exercise to align the team to one workflow that everyone believes in and would like to be tested.

Prototype, test and iterate

In a day's time, we pulled up our socks and creates a clickable prototype of the concept.

We then recruited 5 young professionals from different backgrounds, demographics and different career aspirations. The objective of the tests was to see if the product strikes a chord with users, would they pay for it, and if they found the product experience engaging.

Our results from the user tests were mixed:

Hits

Misses

We went back to the drawing board and did an iteration sprint to make the product better and fix issues we discovered in the first week. In the second round of testing, most of the problems were fixed, and the results were positive overall. Summarizing the feedback from users in the second round of testing:

“Can I join the programme right away?”

- All users understood the product positioning and could relate to how it would help them become better and valuable professionals.

“I can relate to the Habits of Mind and traits I need to work on”

- 80% of the users understand Habits of Mind framework and could relate to what the product had to offer.

In 2 weeks, we managed to translate raw ideas into high-fidelity prototypes of the product tested by future users. This helped the team with confidence and data needed to go ahead and build the product.

Let's Talk

At Parallel, we design digital products for innovative startups and enterprises. Translating an idea into a concept or improving the user experience of a product, we have got your back. Drop us a message to know more, and we will get in touch.

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