Better Design for Happier Citizens

Thousands of people may use the latest startup apps, but millions will use even the most difficult government apps. We're here to improve public services by bringing great design to government tech.
Hero government section
Digital India mockup

Digital India is transforming the country

These new government tools are loaded with features, but they’re not very easy to use. Many citizens switch to more popular, paid tools that do the exact same thing, or they pay agents to fill out government sites for them. This just costs them unnecessary time, money and effort.

944

government apps on
Mobile Seva app store

8.2cr

downloads of
government apps
Government projects

Great government tech isn't just about pretty pixels.

Will this app make sense to an 18 year old, 35 year old, and a 60 year old? Will a Marathi, Punjabi, and Hindi-bhashi understand the content? Will both someone who grew up online and someone who just started using the internet last week know what to do? Will users actually be able to accomplish what they need to do, or will they get lost?

What if we could make government tech better in 10 days, not 10 months?

We’re on a mission to bring human-friendly product design to government tech. We know, that's intimidating, but it's not impossible. We're up for the challenge.

Re-imagining
digital documents
for a billion Indians

We improved user adoption by simplifying onboarding, making the product clearer and easier to understand, and improving the overall experience.
3.7Cr
Documents
3.5M
Users
247
Issuers
Digilocker mobile mockup

Vision document to user - validated
designs in 4 weeks

Niti Aayog knew they needed to build the National Data Analytics Platform, but they hadn't figured out a design yet. We partnered with them to convert their ideas and vision document into a high-fidelity, user-tested prototype that greatly helped them speed up development.
50
Ministries
100+
Data Sets
NDAP mockup

Quicker, easier product design
through Design Sprints

Icon Alignment

Alignment

We start by aligning everyone on the basic questions: what the product should do, how it should work, how it should feel, what will make it break, and more.
Icon solution

Solution

We start by aligning everyone on the basic questions: what the product should do, how it should work, how it should feel, what will make it break, and more.
Icon Alignment

Validation

We start by aligning everyone on the basic questions: what the product should do, how it should work, how it should feel, what will make it break, and more.
Amit Ranjan
“Big thanks to Parallel and its designer-founder Robin. You've helped a govt team in “not only catching the fish, but also teaching them to catch fish themselves in the future".
AMIT RANJAN
Architect at DigiLocker Project

Request a call

Translating an idea into a concept or improving the user experience of a product? We've got your back. Drop us a message, and we'll get in touch asap.

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