Win on Taste

AI native design for products, brands, and websites

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At Parallel, we design AI that moves beyond chat - guiding decisions, reducing effort, and making intelligence feel naturally embedded in real
workflows.

Design for AI
Design with AI
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FRONTIER LAB
Multi-modal AI interfaces for the next billion users
Raised
$350M
Backed by
Bessemer Venture Partners
sarvam logo
B2C GOLD INVESTMENT APP
Building digital gold investing for the largest physical gold economy
Engagement
MVP to Series A
Backed by
Y Combinator, Better
sarvam logo
B2C GOLD INVESTMENT APP
Building digital gold investing for the largest physical gold economy
Engagement
MVP to Series A
Backed by
Y Combinator, Better
sarvam logo
B2C GOLD INVESTMENT APP
Building digital gold investing for the largest physical gold economy
Engagement
MVP to Series A
Backed by
Y Combinator, Better
sarvam logo
B2C GOLD INVESTMENT APP
Building digital gold investing for the largest physical gold economy
Engagement
MVP to Series A
Backed by
Y Combinator, Better
sarvam logo
B2C GOLD INVESTMENT APP
Building digital gold investing for the largest physical gold economy
Engagement
MVP to Series A
Backed by
Y Combinator, Better
sarvam logo
FRONTIER LAB
Multi-modal AI interfaces for the next billion users
Raised
$350M
Backed by
Bessemer Venture Partners
sarvam logo
FRONTIER LAB
Multi-modal AI interfaces for the next billion users
Raised
$350M
Backed by
Bessemer Venture Partners
sarvam logo
B2C GOLD INVESTMENT APP
Building digital gold investing for the largest physical gold economy
Engagement
MVP to Series A
Backed by
Y Combinator, Better
sarvam logo
B2C GOLD INVESTMENT APP
Building digital gold investing for the largest physical gold economy
Engagement
MVP to Series A
Backed by
Y Combinator, Better
sarvam logo
B2C GOLD INVESTMENT APP
Building digital gold investing for the largest physical gold economy
Engagement
MVP to Series A
Backed by
Y Combinator, Better
sarvam logo
B2C GOLD INVESTMENT APP
Building digital gold investing for the largest physical gold economy
Engagement
MVP to Series A
Backed by
Y Combinator, Better
Explore all

Founders in their words

“Finding designers who have the talent and drive to match a founder's vision is rare, consider this a PSA! If you're building B2B SaaS, you want them on your shortlist.”

Ryan Wegner
Inhouse, CEO

“Parallel was excellent in helping us bring our vision to life. The quick iterations done in parallel with user testing let us try a lot of things in order to get our beta. We’re so grateful for their team.”

Vicki Powell
Lume, Co-Founder & CEO

Having worked with designers and UX specialists all over the world, I can safely say that Parallel has an international quality benchmark for product design. They are able to understand complex business use cases and come up with intuitive design solutions.

Parik
CEO, Enchanting Travels (A Travelopia Company)

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

Anirban Majumdar
Co-founder & Co-CEO, UrbanPiper

Partner with Parallel

Bring your product, your roadmap, your problem. We'll tell you what we'd do first.

FAQs

How is Parallel different from Huge?
Huge uses a large agency model with strategy, PM layers, and creative departments. Parallel offers direct access to hands-on product designers who work inside your product process.
What type of work does Parallel handle?
We focus on SaaS products, dashboards, mobile apps, complex flows, and design systems. We work on product UX, not brand or campaign work.
How do you integrate with our team?
Your designers join your standups, use your Figma workspace, talk in your Slack, and work on your tickets. It feels like adding in-house designers.
How long are engagements?
Most start with a 3-month window and continue through product cycles. Shorter sprints are available when you need focused improvements.
Can you work within our existing design system?
Yes. We can follow your current system or expand it. If you need one built, we can start from scratch.
How does pricing compare to Huge?
Parallel is often 50–70% lower because you’re not paying for strategy teams, producers, or agency overhead.
Do you work with global teams?
Yes. We work across timezones and keep solid overlap for real-time collaboration.
What if priorities shift?
Your team adapts quickly because they’re embedded in your process. You don’t need contract changes to shift direction.
How do you keep quality high with a small team?
Our designers are senior specialists with a long track record in product design. They move fast because they’ve built many products before.
Do you support frontend work?
Yes. Many teams include design engineers who help build components in React, Vue, or React Native.