Value Propositions
How We Approach Product Design

Our Product Design Process
Discovery & Research
Design & Prototyping
Visual Design & Handoff
Our Case Studies

From envelopes to Gold
UI, UX, Strategy, Concept & Development
Indians were saving manually and not adopting digital wealth tools.
- Gamified savings (goal-based experiences, one-tap “Snap Save”)
- Simplified jargon, clearer graphs, visual cues for comprehension
- Helped shift users from offline to digital saving
- Built trust, improved usability and engagement
- Gamified savings (goal-based experiences, one-tap “Snap Save”)

Every document, all at once
Design sprint, Testing & Interface design
High drop-offs, confusion on purpose, low engagement. Users misunderstood Digilocker, seeing it as a generic upload drive. Onboarding drop-off was as high as 60%.
- Ran a design sprint to surface issues
- Revamped home screen to categorize document types clearly
- Improved onboarding flows and trust through clarity
- Documents fetched per user rose from 2.7 to 3.4
- 30-day retention jumped ~280% (from 18% to 68%)
- Aadhaar verification rate increased from 54% to 66%
- Ran a design sprint to surface issues

Digitizing a 40-year legacy
UI, UX, Strategy, User testing, Interface design
Sangeetha had a strong offline experience, but their digital presence wasn’t matching. They needed to recreate their in-store experience online and appeal to younger users.
- Changed design language (from heavy brand colours to minimalist)
- Enhanced search, filters, comparison features for fast decisions
- Highlighted unique selling points (e.g. service, home delivery)
- More intuitive discovery & buying flows
- Reduced drop-offs, increased conversion likelihood
- Elevated perceived value, helping customers pick Sangeetha even over cheaper alternatives
- Changed design language (from heavy brand colours to minimalist)
Our Tools & Methodology
We use modern tools and methods trusted by teams from SanFrancisco toSingapore.
Design Tools We Use
FigmaFor collaborative design and prototyping
FigJamFor workshops and ideation sessions
PrincipleFor advanced interaction design
MazeFor user testing and validation
NotionFor documentation and project management
Research Methodologies
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01
Deep Local Understanding
02
Proven Global Experience
03
Collaborative Partnerships
04
Systems Built to Scale










