A Design Sprint is a step-by-step process for answering critical business questions, creating new products or improving existing ones.
Design Sprint was created by Jake Knapp while working with startups at Google Ventures. It’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use. Since it's conception in 2016, Design Sprint has been used by product leaders like Uber, Slack, Google, Twitter and more to solve problems and build better products.
Gather experts from different teams to understand the company, the product and the challenges faced. Based on these inputs, align the team and pick the right problem to solve during the Sprint.
Guide the team through a series of structured brainstorming processes to bring out the best ideas from each team member working alone but in tandem.
Build on each other’s ideas and define one solution combining the best ideas from all and solves the problem identified at the beginning of the Sprint.
Create a realistic, clickable digital prototype of the solution converged upon by the team rapidly in a day’s time.
Test the prototype with actual users, observe their interactions, collect feedback and generate insights on what’s working and not.
A high-fidelity clickable prototype that looks and feels like a real product.
Usability test results and recordings of actual users.
Insights and recommendations from usability testing to improve the product.
After the Design Sprint, we work on the prototype created during the sprint to make it production ready. We do this by:
Iterate & improve upon the ideas generated during the Sprint and add details to the prototype
Improve the visual finesse of the prototype created during the sprint, define a style guide
Work on the user experience of secondary screens and remaining scenarios across the product
95% of new products fail based on the study of over 30,000 products by professor Clayton Christensen at Harvard Business School.
Design Sprints are a great way to visualise and prototype ideas quickly, and then test them with your target group before investing in code.
One in six of the projects had a cost overrun of 200%, on average, and a schedule overrun of almost 70% according to a study by Harvard Business Review.
With Design Sprints, you can explore product ideas fast through rapid prototyping without writing a single line of code. Design Sprints are a great way to visualise and prototype ideas quickly, and then test them with your target group before investing in code.
It is hard to imagine that changing a single button could increase sales by $300M each year on an eCommerce website, but that is exactly what happened in this case.
Design Sprints help you drop the guesswork and test your product with real users bringing out valuable insights to make decisions.
We have used Design Sprints to improve on-boarding for high growth products, help teams kick-off a new product, re-imagine products ground up and many more. Our clients love Design Sprints because they replace guesswork and make real, tangible progress.
At Parallel, we design digital products for innovative startups and enterprises. Translating an idea into a concept or improving the user experience of a product, we have got your back. Drop us a message to know more, and we will get in touch.