Design Sprint

A Design Sprint is a step-by-step process for answering critical business questions, creating new products or improving existing ones.

Design Sprint was created by Jake Knapp while working with startups at Google Ventures. It’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use. Since it's conception in 2016, Design Sprint has been used by product leaders like Uber, Slack, Google, Twitter and more to solve problems and build better products.

One intense week to a better product

focus time
Align towards
a common goal

Align on the problems and set goals

Gather experts from different teams to understand the company, the product and the challenges faced. Based on these inputs, align the team and pick the right problem to solve during the Sprint.

Produce a lot of solutions

Guide the team through a series of structured brainstorming processes to bring out the best ideas from each team member working alone but in tandem.

Synthesize the best solution

Build on each other’s ideas and define one solution combining the best ideas from all and solves the problem identified at the beginning of the Sprint.

Create a high-fidelity prototype

Create a realistic, clickable digital prototype of the solution converged upon by the team rapidly in a day’s time.

Test the product with real users

Test the prototype with actual users, observe their interactions, collect feedback and generate insights on what’s working and not.

What do you get out of a Design Sprint?

A high-fidelity clickable prototype that looks and feels like a real product.

Usability test results and recordings of actual users.

Insights and recommendations from usability testing to improve the product.

What after a Design Sprint?

After the Design Sprint, we work on the prototype created during the sprint to make it production ready. We do this by:

Running an Iteration Sprint

Iterate & improve upon the ideas generated during the Sprint and add details to the prototype

Improving Visual Design

Improve the visual finesse of the prototype created during the sprint, define a style guide

Completing overall UX

Work on the user experience of secondary screens and remaining scenarios across the product

Why use sprints?

Validate Product Market Fit faster

95% of new products fail based on the study of over 30,000 products by professor Clayton Christensen at Harvard Business School.

Design Sprints are a great way to visualise and prototype ideas quickly, and then test them with your target group before investing in code.

Move fast without breaking the bank

One in six of the projects had a cost overrun of 200%, on average, and a schedule overrun of almost 70% according to a study by Harvard Business Review.

With Design Sprints, you can explore product ideas fast through rapid prototyping without writing a single line of code. Design Sprints are a great way to visualise and prototype ideas quickly, and then test them with your target group before investing in code.

Take product decisions with real data

It is hard to imagine that changing a single button could increase sales by $300M each year on an eCommerce website, but that is exactly what happened in this case.

Design Sprints help you drop the guesswork and test your product with real users bringing out valuable insights to make decisions.

Why work with Parallel?

Sprints facilitated
across domains
years of experience in
running design sprints
Team trained by
Jake Knapp

We have used Design Sprints to improve on-boarding for high growth products, help teams kick-off a new product, re-imagine products ground up and many more. Our clients love Design Sprints because they replace guesswork and make real, tangible progress.

Let's Talk

At Parallel, we design digital products for innovative startups and enterprises. Translating an idea into a concept or improving the user experience of a product, we have got your back. Drop us a message to know more, and we will get in touch.

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