UX Audit to Fix Pain Points & Improve Usability

Uncover hidden issues holding your product back. Our UX audits combine research, expert evaluation, and data-driven insights to improve usability, increase conversions, and create experiences users actually enjoy.

What Sets Us Apart

Spot Problems Before They Cost You

We help you identify usability issues early, preventing lost revenue and frustrated users. Every audit is practical, with clear recommendations you can implement right away.

Faster, Evidence-Based Insights

Our process blends heuristic evaluation, analytics review, and user testing, so you get a clear picture of what’s working and what isn’t—quickly.

Actionable Roadmap, Not Just Findings

We don’t stop at pointing out issues. You’ll receive prioritized fixes, design suggestions, and implementation guidance that your team can act on immediately.

User Onboarding & Activation

70% of churn happens because of poor user experience.

User Onboarding & Activation

70% of churn happens because of poor user experience.

User Onboarding & Activation

70% of churn happens because of poor user experience.

How We Approach UX Audits

We start with an in-depth review of your product, looking at both qualitative and quantitative data.

Heuristic evaluation against usability best practices
Analytics and funnel analysis
Competitor and benchmark comparisons
Stakeholder interviews for context

Real users test your product so you see exactly where they struggle.

Task-based usability testing
Remote and in-person sessions
Journey mapping and friction analysis
Behavioral observations

We deliver a prioritized roadmap for improvement, making it easy for your team to act.

Issue severity ratings
Wireframes and suggested fixes
Implementation guidance for developers
Quick wins and long-term strategies

Our UX Audit Process

Discovery & Kickoff

Getting aligned

Stakeholder workshops
Defining audit scope and success metrics
Reviewing analytics and business goals

Audit & Testing

Identifying issues

Heuristic evaluation
Usability testing
Data analysis and pain point mapping

Reporting & Roadmap

Turning findings into action

Detailed audit report with evidence
Prioritized recommendations
Suggested design improvements
Support for implementation and QA

Our SaaS case studies

Improving Restaurant Onboarding
Restaurants struggled with onboarding onto a multi-tenant platform.
Conducted usability tests and redesigned onboarding flow for simplicity.
50% faster onboarding completion
30% drop in customer support tickets
Higher partner satisfaction scores
View full case study
A 2 week experiment that turned into an year long partnership
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
Scrappy to lovable journey with a Visual Language System
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Simplifying Complex Workflows
Non-technical users found advanced AI workflows confusing.
UX audit revealed friction in navigation; redesigned workflows for clarity.
40% increase in feature adoption
25% improvement in task success rates
Positive customer feedback on usability
View case study
Turning complex science into everyday behaviour change
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI Experiences for the world’s most diverse market
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI augmented nutritionist you can trust
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI Code Generator that actually helps you ship
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study

Our tools and methods

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Tools we use

Hotjar and Google Analytics
Behavioral and funnel analysis
Figma
Design fixes and prototyping
Maze
Remote usability testing
Optimal Workshop
Information architecture and card sorting

Methodologies we apply

Heuristic evaluation
Identifying usability issues through expert review
Task-based usability testing
Assessing real user interactions
Cognitive walkthroughs
Evaluating task flow clarity
Analytics-driven reviews
Measuring experience effectiveness

“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

Emilien Coquard

CEO & Co-Founder, The Scalers

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

Anirban Majumdar

Co-founder & Co-CEO, UrbanPiper

“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”

Ryan Wenger

CEO, Inhouse

“They were as good as an internal team. The ownership was so high that we would debate features — showed just how deeply invested they were in the product.”

Sreekandh B

Technology Director - Innovation & Products, Travelopia

Why Choose Parallel for UX Audits

Experienced Problem-Solvers

We’ve conducted audits across SaaS, fintech, healthtech, and AI products, giving us a wide perspective on common usability pitfalls.

Clear, Actionable Deliverables

Our audits are structured, easy to digest, and focused on impact—not vague feedback.

Collaborative Approach

We work closely with your team, ensuring findings are practical and fit your technical constraints.

Focus on Measurable Outcomes

Every audit is tied to your KPIs—whether that’s increasing conversions, reducing drop-offs, or boosting retention.

Ready to Improve Your Product’s Usability?

Let’s identify friction points and help your product work better for users. Schedule a free consultation to see how our UX audits can help.

We’ve been featured around the world

The Hindu Business Line

Dark patterns and digitally conscious products

Mint

Health-tech, travel apps in India biggest users of deceptive patterns that can manipulate consumer decisions

The Hard Copy

Account Aggregators: What Are They and how will they change the Fintech ecosystem?

FAQs

How long does a UX audit take?

Most audits take 3–5 weeks, depending on the complexity of your product.

Do you audit early-stage products?

Yes. Whether you’re validating an MVP or optimizing a mature product, our audit process adapts to your stage.

What do I get in the final deliverable?

A detailed report with evidence, screenshots, and video clips, plus prioritized recommendations and suggested design fixes.

Will you help with implementation?

Yes. We provide wireframes, design recommendations, and ongoing support if needed.

How do you measure success?

We define success metrics upfront—such as conversion rates, task success, or user satisfaction—and track improvements after changes are implemented.

How do you work with clients?

We plug in like an extension of your team. That could mean owning a full product track, collaborating with your designers, or working directly with founders and PMs. We move in weekly sprints, prototype early, and focus on clarity at every step.

Can I check out past projects?

Yes but usually after we know more about what you’re building. Some of our work is under NDA, but we’ll always share examples that show how we think and deliver.

Do you do branding or just product design?

We do both especially when product and brand need to evolve together. Our branding work is rooted in utility: helping teams stand out, stay consistent, and scale faster across product, pitch, and platform.

If we have designers in-house - where do you fit in?

We bring outside perspective, product strategy, and speed. We work best with in-house teams that want a thought partner, not just more hands. Whether it’s a tricky UX challenge or a fast-moving roadmap, we work with the team you already have.