Building the blue dot

Creating brand identity for world’s most accurate climate and
environmental intelligence platform

Rebranding, Content strategy, Website design and development

Meet the client

Visit Ambee

Ambee is an environmental intelligence company providing hyper-local information on factors like air quality, pollen, weather, fire. Over the years, Ambee has built a name across the globe by providing accurate and actionable real-world evidence to brands like Kimberly Clark, Bosch, Airbus, GSK, Bayer, Nike, WPP.

Image of earth from sky
user holdiing phone in hand

Why rebrand a company
that’s already doing great?

The old logo,  showed the four elements of Earth (green), fire (red), and water (blue) with air in between. While this logo served the purpose for the initial years,  the founders realised it did not bring out the very strong founding story that drives every action at Ambee.

Ambee Logo 2020

Unveiling an untold story

As we were designing the website, which is a reflection of the brand itself, we decided to get back in touch with the founding purpose, look for the brand story that already existed but wasn’t told yet.

Ambee is about protecting our breath
Carl Sagan once said
“The Earth is the only world known so far to harbor life. There is nowhere else...”
This quote happens to be a
guiding principal for Ambee.
Even a degree of difference matters

It can be the difference between life and death as global temperatures shift by a degree. It can be the shift from breathing to breathless as air quality changes by a degree.

To highlight Ambee’s strong stand on the importance of a degree of difference to protect the pale blue dot we call Earth, we chose ‘The Pale Blue Dot’ as the principal element of Ambee’s identity.

The Pale Blue Dot

ambee favicon
Secondary Icon

This single pixel informed all other pixels across the website and the brand

Minimal icons inspired from the pale blue dot
Reminder of no planet B
Using circular shapes as image placeholders, giving a sense of a ‘peek into planet Earth’
Making the pale blue dot sustainable
Reminder of no planet B
Ambee website home page screenshot

Team Ambee holds our one pale blue dot close to their hearts, literally.

ambee t shirt

“Our new goals  necessitated a fresh look and approach – something that can tell the world that we aren’t just solving a problem for ourselves but future generations as well.”

Jaydeep singh image
Jaideep Singh,
Co-founder & CEO, Ambee