Playground, not a maze
We designed an interface that serves the user with the options as engaging rather than overwhelming. This boosted conversions and gives the app a significantly better user screen time over competitive credit card interfaces.
Spending made fun
This resulted for higher engagement and subsequently high ticket size for the average user.
Benefits on demand
Au-Lit comes with many on-demand benefits that can be activated instantly by the user, like getting lounge access instantly, subscription to streaming services and more.
Hence, the interface makes users aware of these benefits and lets them seamlessly avail them on the go.
Always in sight, never out of mind
hearts and metrics alike
as rated by Forbes Advisor
AU Lit credit cards were issued
in just 12 months
“The team at Parallel take ownership of the project on the strategic front rather than just being a design partner. That helped us bring out our offerings to our customers in the most seamless manner possible to benefit the users”