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Earn 5% additional cashbackearn unlimited 5% cashback on groceryearn unlimited 2% cashback on travelearn unlimited 10% cashback on diningearn 2% additional cashbackget unlimited fuel surcharge

Benefits that
actually benefit

Designing customer experience for
India’s no. 1 credit card

Platforms
Live on web app

Deliverables
UI, UX, Strategy

Meet the client

Visit AU Bank

Au bank logo

Benefits that actually benefit

Designing customer experience for India’s no. 1 credit card

Platforms
live on web app
Deliverables
UI, UX, Strategy
Interested?
Visit AU Bank

Playground, not a maze

A lot of options and control can be daunting for the user and anything that the user finds difficult is a potential drop-off point.

We designed an interface that serves the user with the options as engaging rather than overwhelming. This boosted  conversions and gives the app a significantly better user screen time over competitive credit card interfaces.
cash back imagerewards image
Rewards on Online Spends (Choose any one)
rewards imagerewards image
Rewards on Online Spends (Choose any one)
rewards image
rewards imagerewards imagerewards image
rewards image
rewards image
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Burger image
Swati’s
dining Card
5% Cashback on Dining spends
chicken dish logo
suitcaes image
Rohan’s
travel Card
Unlimited 2% Cashback on Travel
cruise image
Lit logo
Latika’s
fitness Card
Fitness-membership Cult.Fit
cult fit image
Pig image
Akshay’s
Cashback Card
5% Cashback on all spends
dollar coins logo
laptop mockup
Radhika’s
electronics Card
5% Cashback on Electronics spends
mobile illustrations
bags logo
Sonia’s
shopping Card
10X Reward Points on Online Spends
dollar coin inllustrations
background lines image
congratulaions cards

Spending made fun

We took the route of gamifying credit-card rewards by giving upfront rewards, post which the user needs to cross the minimum spend value for the said reward else pay in lieu of not crossing the bar.

This resulted for higher engagement and subsequently high ticket size for the average user.

Benefits on demand

Au-Lit comes with many on-demand benefits that can be activated instantly by the user, like getting lounge access instantly, subscription to streaming services and more.

Hence, the interface makes users aware of these benefits and lets them seamlessly avail them on the go.

backkground animation circles
lounge access image
your benefits have been activated

Always in sight, never out of mind

A very common problem with credit card rewards is the user’s unawareness of what benefits are available to them and hence a lot of benefits remain unused. AU Lit’s interface is upfront to the user about these benefits so they can actually avail them which builds trust with the user. For the business, knowing which benefits are being used by the user gives better control over the purchase of third-party reward benefits.
au bank app image
au bank app image
Auto Renewal
Renews on 23 Mar ‘22 for ₹349
au bank app image
au bank app image
au bank app imageau bank app imageau bank app image
au bank app image
au bank app image
Acing Accolades,
hearts and metrics alike
No.1 Credit card

as rated by Forbes Advisor

2,00,000+

AU Lit credit cards were issued
in just 12 months

Best travel credit card of India

“The team at Parallel take ownership of the project on the strategic front rather than just being a design partner. That helped us bring out our offerings to our customers in the most seamless manner possible to benefit the users”

Au bank image
Pershant Goyal
Product Lead, AU Bank
Need help solving a problem
that impacts the masses?
AnyoneCanAI - A simpler & faster way creating valuable products with AI | Product Hunt