Getting an EdTech product off the ground

Making individuals better professionals

Harappa is aiming to solve the problem of professionals having the technical skills required for their job but struggling to deliver on the fundamental workplace skills expected of them. Harappa says their work begins where formal education ends.

Their approach is to help professionals combine their technical skills with cognitive, social and emotional skills. Harappa intends to achieve this via its unique Habits of Mind framework and 25 Workplace Skills.

Harappa reached out to Parallel to help define, design and validate the first version of their product. The sprint team included Paramath Raj Sinha (Founding Dean, ISB) and Shreyasi Singh (CEO, Harappa).

Challenges

Since the product was at the concept stage, we began the expert interviews with discussions around the product vision and the problems that we were trying to solve. 

Harappa was inspired by the experience of Pramath Raj Sinha in nurturing top talent at India’s most prestigious management institution (ISB, Hyderabad) as its founding dean and in setting up Ashoka University. 

Here are some interesting insights that were revealed during the expert discussion:

This helped us identify key opportunities to solve during the design sprint.

Design Sprint - How Might we
Design Sprint - How Might we
Design Sprint - How Might we
Design Sprint - How Might we

After we did expert interviews and identified key priorities for the design sprint, we worked on defining the 2-year goal and sprint questions.

Design Sprint - In 2 years time goal
Design Sprint - Can we notes
Design Sprint - Can we notes
Design Sprint - Can we notes
Design Sprint - Can we notes

After a clear alignment on the product's goal, problems to solve, and questions to be answered during user tests, we worked on mapping the challenge. We started with the first touchpoint of discovering the product right to the final goal, “User becomes a more valued professional”.

Solution

The team was super excited to start nailing the product by creating concept sketches. We began by sharing our favourite product inspirations that solve the pain points highlighted by the team, and then we moved to sketching.

We built on each other’s ideas and created a storyboard of how the new product workflows  should look for a user. It was an intense exercise to align the team to one workflow that everyone believed in and wanted to test.

Prototype, test and iterate

In a day's time, we pulled up our socks and created a clickable prototype of the concept.

Harappa High Fidelity Prototype

We then recruited 5 young professionals from different backgrounds, demographics and different career aspirations. The objective of the user tests was to see if the product strikes a chord with users, whether they would pay for it, and if they found the product experience engaging.

Our results from the user tests were mixed:

Hits

Misses

We went back to the drawing board and did an iteration sprint to make the product better and fix issues we discovered in the first week. In the second round of testing, most of the problems were fixed, and the results were positive overall. Summarizing the feedback from users in the second round of testing:

“Can I join the programme right away?”

All users understood the product positioning and could relate to how it would help them become better and valuable professionals.

“I can relate to the Habits of Mind and Traits I need to work on.”

80% of the users understood the Habits of Mind framework and could relate to what the product had to offer.

In 2 weeks, we managed to translate raw ideas into high-fidelity, user-tested prototypes of the product. This helped give the team the confidence and data they needed to go ahead and build the product.

Harappa High prototpe

Let's Talk

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