Juspay
Powering Seamless
Payments at Scale
Juspay is a leading payments technology platform, powering billions of transactions annually for some of the world’s largest merchants. Originally built to serve the Indian market, Juspay’s product suite now helps businesses across the world optimise checkout experiences, increase affordability, and reduce payment friction at scale.
Industry
FinTech
Stage
Scale-up
Deliverables
User Experience Design | User Interface Design | Usability Testing | Website Design | Interaction Design
The vision
As Juspay expanded globally, it needed to reimagine how its products and its product story would resonate with international buyers. The team wanted to move beyond India-first positioning and showcase Juspay’s capabilities as a modular, global-ready payments platform.
The challenge
Much of the product experience (from UI patterns to messaging to demo flows) reflected the realities of Indian ecommerce. International buyers had different expectations around UX, language, flexibility, and design polish. Juspay needed to evolve its product experience to meet those expectations, while staying true to what made the platform powerful.
The solution
We partnered with Juspay to help redesign key parts of the product experience, making it more adaptable for international markets and more cohesive across the product suite. The work focused on three areas: demo experience, affordability UX, and design system alignment.
Tailored demos on demand for every market
We helped design a white-labelled demo experience that allowed Juspay to customise client-facing product walkthroughs essential for pitching to international merchants with varying requirements and brand standards.
Designing affordability flows that drive user value
In many markets, affordability tooling (EMI, BNPL, financing) is a key lever. We helped design UX patterns that made these options more discoverable and usable helping users find the best purchase experience within the payment flow.
Unifying the product experience with a global-ready design system
Juspay’s product suite had grown rapidly but each product reflected slightly different design choices. We helped unify the experience across the suite with a scalable design system, ensuring consistency in visual language, interaction patterns, and UX flows.
Our work helped Juspay strengthen both its product experience and its product story giving the team a stronger position when pitching to international markets. The redesigned demo experience and product flows are now being used in live sales conversations as Juspay expands globally.
