Designing a gaming app is an entirely different ball game (pardon the pun). Unlike creating experiences for apps or websites where the focus is to make it simple and a no-brainer, game design needs an entirely different approach. The principles of game mechanics are quite different compared to standard usability principles of websites and apps.
It all started with an audit of the old app to find the pain points that needed to be tackled. These pain points could also be correlated with undesirable user behaviour within the game.
We spoke to three users of the app to get their insights. The participants were a diverse mix — from a new user to a betting pro who also happened to be the highest buyer of virtual money on the platform.
Wireframing a game requires wearing a different hat than for designing utility apps.
Defining the workflow for the project and wireframing the experience was tough. At every step, we had to stop ourselves from oversimplifying the workflow, as games need to have a sense of mystery and incremental revelation. This approach is counter to the standard UX norms of other apps. Standard navigation patterns will not work for Sportsie because the needs of the user are different from a conventional app like, say, Gmail.
In a game, the first impression is the most crucial one. No one will play an ugly game.
Many avenues were tried with the visual style. It needed to be fun, vibrant yet not draining, as cricket fans use the app throughout the day during a match. Motion and interaction design played crucial roles in tying the screens together to be part of a cohesive experience.
Of the various styles that were designed, we chose the right one through peer reviews and user polling.
At Parallel, we help innovative organisations create powerful digital products. Translating an idea into a concept or improving the user experience of a product? We've got your back. Drop us a message, and we'll get in touch asap.