Get Ecommerce UI/UX Suggestions That Turn Browsers Into Buyers
Our ecommerce design experts identify conversion barriers, optimize your customer journey, and deliver data-driven recommendations to reduce cart abandonment and maximize revenue per visitor.
Why Ecommerce UI/UX Matters
Parallel's ecommerce UI/UX analysis gives you proven strategies to optimize your customer journey, backed by insights from scaling DTC brands and enterprise retailers.
69.8% of shopping carts are abandoned due to poor checkout experience.
88% of online shoppers won't return after a bad user experience.
Every second of load time costs 7% in conversions.
What You'll Get in Your Ecommerce Analysis
Identify drop-off points from homepage to checkout completion.
Ensure seamless mobile shopping experience for 60% of your traffic.
Streamline payment process to reduce abandonment.
Optimize product discovery, images, and purchase decisions.
Build customer confidence with strategic trust signals.
Speed optimization suggestions for better conversions.
Interactive prototypes showing optimized user flows.
Our SaaS case studies
Streamlining complex product catalogs and multi-location management
UrbanPiper, serving 45,000+ restaurant locations across 30+ countries, faced friction in their platform as growth scaled. Menu management was a daily headache with teams spending hours making the same changes across multiple locations, platforms, and regional variations.
- Redesigned menu workflows to eliminate redundancy and increase operational control
- Created bulk editing capabilities for items across multiple menus
- Built automation rules for pricing changes by region and time of day
- Implemented unified OTP-based login system across all tools
- Developed real-time monitoring dashboard (Periscope) for instant visibility
- Immediate drop in support tickets related to access issues
- Faster onboarding for new restaurant partners
- Reduced menu update time from hours to minutes
- Enhanced operational efficiency across multi-brand cloud kitchens
- Single unified system replacing disconnected tools
Powering seamless checkout experiences at scale
As a payment infrastructure provider serving major ecommerce platforms, Juspay needed to optimize payment flows that directly impact conversion rates across diverse merchant ecosystems.
- Streamlined payment gateway integration workflows
- Designed unified payment experiences across multiple platforms
- Created seamless checkout flows that reduce payment abandonment
- Built comprehensive analytics for payment performance tracking
- Optimized mobile payment experiences for emerging markets
- Reduced payment flow complexity for merchants
- Improved checkout completion rates across integrated platforms
- Enhanced payment security without compromising user experience
- Faster merchant onboarding and integration processes
- Better payment analytics and insights for optimization
Optimizing subscription onboarding and user engagement
Healthify, India's leading AI-powered health platform, needed to improve user onboarding and engagement to reduce churn in their health and nutrition programs.
- Simplified subscription onboarding with smart defaults and progressive disclosure
- Created personalization flows that deliver immediate value
- Designed intuitive user dashboards for tracking health progress
- Built comprehensive product discovery flows for health programs
- Optimized mobile-first experience for health tracking
- Improved user onboarding completion rates
- Reduced early-stage user churn
- Increased engagement with health tracking features
- Better user retention through improved UX flows
- Enhanced mobile experience driving daily usage
Creating unified customer experiences for financial products
IndusInd Bank needed to create a cohesive digital experience for their credit card and banking products, improving customer acquisition and retention in the competitive fintech space.
- Designed unified customer onboarding flows across products
- Created personalized product recommendation systems
- Built intuitive account management and transaction interfaces
- Streamlined application processes with smart form design
- Optimized trust-building elements throughout the customer journey
- Improved digital application completion rates
- Enhanced customer satisfaction with digital banking services
- Reduced customer service inquiries through better UX
- Increased cross-selling of financial products
- Strengthened brand trust through consistent design experience
How Our Ecommerce Analysis Works
Understand your products, customers, and revenue goals.
Our experts analyze your entire shopping experience from awareness to post-purchase.
You receive prioritized suggestions with wireframes, examples, and implementation guidance.
We walk your team through findings and create an action plan for maximum impact.
Our tools and methods
We combine proven ecommerce psychology, competitor analysis, and hands-on experience scaling online stores to deliver recommendations that drive immediate revenue impact.
- Ecommerce Conversion PrinciplesBaymard Institute research
- Mobile Commerce StandardsGoogle Mobile-Friendly guidelines
- Analytics Deep DiveGoogle Analytics, Hotjar, Klaviyo
- A/B Testing FrameworkStatistical significance requirements
- Performance MonitoringCore Web Vitals, PageSpeed
- "Parallel's ecommerce analysis identified 12 conversion blockers we didn't know existed. Their mobile checkout recommendations alone increased our revenue by 34% in the first month."- Head of Growth, DTC Beauty Brand
- "The recommendations weren't generic best practices. They understood our customer behavior and gave us specific fixes that our development team implemented within two weeks."- Ecommerce Director, Home Goods Retailer