Interaction Design Services in Brighton, UK

Design experiences that feel natural, engaging, and effortless. Parallel brings proven interaction design expertise to Brighton, helping teams create products that users love to use.

Schedule a call
View Our Work
Meta iconMeta iconMeta iconMeta iconMeta iconMeta iconMeta iconMeta iconMeta iconMeta icon
Meta iconMeta iconMeta iconMeta iconMeta iconMeta iconMeta iconMeta iconMeta iconMeta icon
Meta iconMeta iconMeta iconMeta iconMeta iconMeta iconMeta iconMeta iconMeta iconMeta icon

What Sets Us Apart

Intuitive Interactions for Real Users in Brighton

We focus on how people in Brighton actually use digital products—making every tap, scroll, and click feel effortless.

Fast Prototyping and Iteration

Our process moves quickly from concept to interactive prototype, so your team in Brighton can test ideas early and often.

Designed to Grow with Your Business

Interactions are crafted to scale with your business—working just as well for a local user base in Brighton as for global audiences

How We Approach Interaction Design

We start with local understanding and user behavior data from Brighton.

  • Contextual inquiry and usability studies
  • Interaction audits and heuristics review
  • Motion and feedback mapping
  • Competitor benchmarking in Brighton’s market

We define how users move through your product.

  • Task flows and micro-interaction mapping
  • Feedback and response systems
  • Motion studies for clarity and delight
  • Accessibility and performance optimization

Interactive prototypes tested with your target users in Brighton.

  • Rapid prototyping in Figma and Principle
  • User testing sessions in Brighton
  • Iteration based on analytics and feedback
  • Interaction documentation for developers

Our Interaction Design Process

Discovery & Mapping

Collaborative workshops with your team in Brighton to define goals and map interaction priorities.

Design & Testing

We prototype and test with real users in Brighton, gathering feedback to refine the experience.

Refinement & Delivery

Final micro-interactions, transitions, and documentation delivered for smooth handoff to your developers in Brighton.

Our Case Studies

  • Crafting smooth chat interactions

    UI, UX, Strategy, Concept & Development

    • Designed “thinking” states / feedback cues so users know when the bot is processing
    • Maintained consistency and minimalism so the design fits different host websites
    • Ensured usability heuristics like system status, feedback, and clarity across flows

    • Helped shift users from offline to digital saving
    • Built trust, improved usability and engagement
    View full case study

  • Every document, all at once

    For a suite of AI/consulting tools, interactions needed to balance control, transparency, and ease.

    • Redesigned interaction flows across components (Knowledge Books, diagnostics, benchmarks)
    • Built controls and previews so users see how AI is using inputs
    • Unified interaction patterns across modules to reduce learning cost

    • More confidence in using AI features
    • Smoother transitions between different parts of the product
    • Stronger coherence in user experience
    View case study

  • Rapid prototyping with interactive flows

    Launch.Today is building no-code / AI-based tooling where interactions must feel responsive, legible, and trustworthy from day one.

    • Embedded deeply with the client to iterate interactive flows weekly
    • Built micro-interactions, transitions, and feedback loops that convey system states clearly
    • Ensured that the interface communicates what’s happening under the hood while remaining light and usable

    • A product that “feels alive” and responsive rather than clunky
    • Users can test, trust, and act with feedback and transitions guiding them
    • Faster iteration cycles with user insights baked into interaction design

Our Tools & Methodology

‍

Design Tools We Use
  • Figma
    For collaborative design and prototyping
  • After Effects
    This is some text inside of a div block.
  • Principle
    For advanced interaction design
  • Maze
    For user testing and validation
  • ProtoPie
    For advanced interactive prototypes
Research Methodologies

  • Usability testing with participants from Brighton

    This is some text inside of a div block.
  • A/B testing and performance analytics
    This is some text inside of a div block.
  • Heuristic evaluations
    This is some text inside of a div block.
  • Design sprints and motion studies
    This is some text inside of a div block.

“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

Emilien Coquard
CEO & Co-Founder, The Scalers

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

Anirban Majumdar
Co-founder & Co-CEO, UrbanPiper

“Parallel helped govt teams with not just catching the fish but also learning how to catch fish themselves in the future.”

Amit Ranjan
Architect, DigiLocker

Why Choose Parallel for Interaction Design in Brighton, UK?

01
Local Insight

We understand the habits and expectations of users in Brighton.

02
Global Standards

Our designs meet global benchmarks, tested and refined across products with millions of users.

03
Collaborative Workflow

Our We work closely with your team in Brighton’s time zone for reviews, iterations, and updates.

04
Scalable Systems

Reusable interaction components that grow with your product.

Ready to Create Interactions Users Love?

Schedule a consultation with our interaction design experts in Brighton, UK.

Schedule Consultation
See Our Work

We’ve been featured around the world

The Hindu Business Line

Dark patterns and digitally conscious products

Mint

Health-tech, travel apps in India biggest users of deceptive patterns that can manipulate consumer decisions

The Hard Copy

Making Digilocker easier to use

Muzli

10 Tips to Make Apps More Human by Designing for Privacy

The Hindu

52 out of 53 top Indian apps use dark patterns to deceive users

Sprint

Reimagining digital documents for a billion Indians with a Design Sprint

Bootcamp

Can user testing help you reduce product cycles?

Hackernoon

Account Aggregators: What Are They and how will they change the Fintech ecosystem?

FAQs

How long does an interaction design project take in Brighton?

Most projects run 4–8 weeks, depending on complexity and testing needs.

Do you work with startups in Brighton?

Yes, we support both early MVPs and large-scale redesigns.

How do you handle local platform or compliance challenges?

We work with your developers in Brighton to ensure compliance and smooth implementation.

What’s delivered at the end of a project?

Detailed interaction specifications, motion guidelines, and prototype files for your development team in Brighton.

Do you provide ongoing support?

Yes, we offer design partnership models for teams in Brighton that need continuous improvement and testing.