Landing Page Design That Converts
We help businesses turn site visitors into paying customers. Our team blends research, storytelling, and smart interface design to create pages that drive real results.
What Sets Us Apart
We design pages around the people who will use them. We combine user research with the latest landing page insights. The average landing page conversion rate is about 9.7%, yet companies with 31 to 40 landing pages get seven times more leads than those with five. Our aim is to help your business reach and exceed these benchmarks.
Rapid iteration gets your new page live in weeks, not months. Long landing pages can generate 220% more leads than short ones, and we test different versions to see what works. A one‑second delay can decrease conversions by 7%, so we pay close attention to performance and keep pages fast.
Every page is designed to scale with your marketing. Removing navigation menus can double conversions, and reducing input fields can lift conversions by 120%. We apply these insights and set up templates so you can launch new pages quickly.
How We Approach Landing Page Design Section
We begin by understanding who your visitors are and what drives them. Through conversations, competitor reviews, and mapping user experiences, we uncover insights that shape effective page strategies:
- Stakeholder interviews & user interviews
- Competitor analysis & page benchmarking
- Experience mapping & behaviour research
- Opportunity assessment & content gaps
Research turns into content that connects and converts. We craft headlines, structure copy, and design flows that guide users smoothly toward your main goal:
- Information architecture & content hierarchy
- Copywriting & messaging strategy
- Wireframing & layout structure
- Prototyping & interaction validation
We design visually engaging pages that reflect your brand and communicate clearly. Every detail supports comprehension and consistency across future pages:
- Visual direction & brand alignment
- Component libraries & design systems
- Image strategy & visual storytelling
- Motion design & attention guidance
Our Landing Page Design Process Section
- Stakeholder alignment sessions
- User research and market analysis
- Technical constraints assessment
- Success metrics definition
- Information architecture design
- Headline and body copy creation
- Interactive prototype development
- Usability testing and iteration
You receive a detailed audit with screenshots, annotations, and prioritized recommendations.
Our Case Studies
Turning complex algorithms into a clear message
Pageloop offers a platform that keeps Help Center content up‑to‑date using advanced algorithms. Users needed to trust the suggestions and feel in control.
Pageloop offers a platform that keeps Help Center content up‑to‑date using advanced algorithms. Users needed to trust the suggestions and feel in control.
We designed the product experience and its marketing page. The site guides visitors through the benefits, shows how the workflow operates, and reassures them with clear review steps.
The new page helped Pageloop communicate a complex value proposition in simple terms, building trust and attracting early adopters.
Serving more than 45,000 restaurants
UrbanPiper provides an operating system for more than forty‑five thousand restaurants. They needed a landing page that showed how their software unifies order management.
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
The updated page saw a significant increase in demo requests and became the cornerstone of their customer acquisition.
Helping users grow their wealth
Gullak helps over one million users buy and save in virtual gold. The company wanted a landing page that showed trust and simplicity.
Gullak helps over one million users buy and save in virtual gold. The company wanted a landing page that showed trust and simplicity.
We built a narrative‑driven page with charts, testimonials and clear calls to action. We reduced input fields and removed unnecessary navigation to keep focus on signing up.
The new design increased user registrations and positioned Gullak as a reliable partner for personal savings.
Tools & Methodology Section
FigmaFor collaborative design and prototypes
FigJamFor workshops and ideation- PrincipleFor interaction design
- NotionFor documentation
- WebflowFor developing web pages quickly
- User InterviewsIn‑depth insights from real people
- Usability testingValidation and optimization
- Analytics reviewData‑driven decisions
- A/B testingTrying different versions for better results; long pages generate 220% more leads and removing navigation can double conversions.
designed are responsible for millions of conversions. Their focus on user psychology made all the difference.”
“Parallel turned our complex platform into a clear landing page that our audience understands. Their mix of strategy and execution has been invaluable.”
“Working with Parallel felt like adding senior designers to our team. They understood our technical constraints and delivered pages that are both beautiful and practical.”
Why Choose Parallel for Landing Page Design Section
With over a decade of design work across SaaS, finance, health and advanced technology, we know what works for different audiences. The brands we’ve served range from algorithm‑driven platforms like Pageloop to restaurant‑focused systems like UrbanPiper.
We apply evidence‑backed practices. For example, pages with fewer input fields can increase conversions by 120%, and testimonials contribute to higher trust and conversion.
We work as an extension of your team. Regular check‑ins and transparent communication mean there are no surprises.
We design templates and component libraries so you can scale your marketing efforts quickly.
We’ve been featured around the world
FAQs
