Product Design That Users Love

Transform ideas into products that drive real business outcomes. Our human-centered approach combines strategic thinking with exceptional execution to create experiences that users genuinely love.

What Sets Us Apart

Design That Drives Business Results

We don't just make things look good – we solve real business problems. Every design decision is backed by user research and tied to measurable outcomes.

Speed Without Compromise

Move from concept to prototype in weeks, not months. Our proven process gets you to market faster without sacrificing quality.

Built for Scale

Products designed to grow with your business. From MVP to enterprise-scale, we create foundations that evolve with your needs.

User Onboarding & Activation

70% of churn happens because of poor user experience.

User Onboarding & Activation

70% of churn happens because of poor user experience.

User Onboarding & Activation

70% of churn happens because of poor user experience.

How We Approach Product Design

Discovering what truly matters to your users

‍We start by understanding real user needs, not assumptions. Our research uncovers insights that shape every design decision.

Stakeholder interviews & competitive analysis
User interviews & behavioral research
Journey mapping & pain point identification
Strategic positioning & opportunity assessment

Turning complex problems into simple experiences

‍We design clear, intuitive flows that help users reach their goals while supporting your business objectives.

Information architecture & user flows
Wireframing & interaction design
Prototyping & concept validation
Accessibility & inclusive design

Creating a visual language that scales with your product‍

We craft interfaces that look refined, feel familiar, and work consistently across every touchpoint.

Visual identity & brand application
Component libraries & design systems
High-fidelity designs & specifications
Animation & micro-interaction design

Our Product Design Process

Phase 1: Discovery & Research

Understanding the foundation

Stakeholder alignment workshops
User research & market analysis
Technical constraints assessment
Success metrics definition

Phase 2: Design & Prototyping

Creating the solution

Information architecture design
User flow optimization
Interactive prototype development
Usability testing & iteration

Phase 3: Visual Design & Handoff

Perfecting the details

Visual design system creation
High-fidelity design completion
Developer handoff & documentation
Quality assurance support

Our SaaS case studies

Powering Seamless Payments at Scale
Redesign payment flows to reduce drop-offs and improve conversion rates across multiple client platforms.
Created modular payment components that adapt to different contexts while maintaining consistency and trust.
25% increase in payment completion rates
50% reduction in support tickets
Processing 2B+ transactions annually
View full case study
Empowering consultancies with accelerated experiences
Design a complex B2B platform that makes advanced AI tools accessible to consultancy professionals.
Developed a progressive disclosure interface that guides users from simple tasks to advanced workflows.
60% faster project completion times
95% user retention rate
35% increase in feature adoption
View case study
Scrappy to lovable journey with a Visual Language System
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Building the AI-native content ops layer for SaaS
Create an intuitive interface for complex AI-powered content workflows that non-technical users could easily navigate.
Designed a streamlined dashboard that abstracts AI complexity while providing powerful customization options for power users.
40% reduction in user onboarding time
85% user adoption rate for advanced features
90% customer satisfaction score
View case study
Turning complex science into everyday behaviour change
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI Experiences for the world’s most diverse market
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI augmented nutritionist you can trust
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI Code Generator that actually helps you ship
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study

Our Tools & Methods

We combine heuristics, competitor benchmarking, and practical SaaS product experience to deliver insights you can act on quickly.

Design tools we use

Figma
For collaborative design and prototyping
Figjam
For workshops and ideation sessions
Principle
For advanced interaction design
Maze
For user testing and validation

Research methodologies

Design Sprint
Rapid validation of concepts
User Interview
Deep qualitative insights
Usability Testing
Validation and optimization
Analytic Review
Data-driven decision making

“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

Emilien Coquard

CEO & Co-Founder, The Scalers

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

Anirban Majumdar

Co-founder & Co-CEO, UrbanPiper

“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”

Ryan Wenger

CEO, Inhouse

“They were as good as an internal team. The ownership was so high that we would debate features — showed just how deeply invested they were in the product.”

Sreekandh B

Technology Director - Innovation & Products, Travelopia

Why Choose Parallel for Product Design

Deep Expertise Across Industries

With 10+ years in product design, we've worked across SaaS, fintech, healthtech, and AI. This breadth gives us unique insights into what works.

Proven Track Record

Our designs have facilitated over 2 billion transactions, served 200M+ users, and helped companies raise $500M+ in funding.

Collaborative Approach

We work as an extension of your team, not as external vendors. Regular check-ins, transparent communication, and shared ownership of outcomes.

Design Systems Thinking

Every product is designed with scale in mind. We create systems, not just screens, ensuring consistency as you grow.

Ready to Create Products Users Love?

Let's discuss how we can transform your product vision into reality. Schedule a free consultation to explore what's possible.

We’ve been featured around the world

The Hindu Business Line

Dark patterns and digitally conscious products

Mint

Health-tech, travel apps in India biggest users of deceptive patterns that can manipulate consumer decisions

The Hard Copy

Account Aggregators: What Are They and how will they change the Fintech ecosystem?

FAQs

How long does a typical product design project take?

Most product design projects take 6-12 weeks, depending on scope. We work in iterative cycles, so you'll see progress weekly and can provide feedback throughout.

Do you work with early-stage startups?

Yes! We've helped startups from pre-seed to Series C. Our process adapts to your stage – from rapid MVPs to comprehensive design systems.

How do you handle complex technical requirements?

Our designers have deep technical understanding and work closely with your development team. We ensure every design is feasible and optimized for implementation.

What's included in your design handoff?

Complete design specifications, interactive prototypes, asset libraries, component documentation, and developer collaboration during implementation.

Do you provide ongoing design support?

Yes, we offer retainer arrangements for ongoing design support, helping you maintain design quality as you scale.

How do you measure design success?

We establish success metrics upfront – whether that's conversion rates, user satisfaction, or business KPIs. Every project includes measurement and optimization recommendations.

Can I check out past projects?

Yes but usually after we know more about what you’re building. Some of our work is under NDA, but we’ll always share examples that show how we think and deliver.

Do you do branding or just product design?

We do both especially when product and brand need to evolve together. Our branding work is rooted in utility: helping teams stand out, stay consistent, and scale faster across product, pitch, and platform.

If we have designers in-house - where do you fit in?

We bring outside perspective, product strategy, and speed. We work best with in-house teams that want a thought partner, not just more hands. Whether it’s a tricky UX challenge or a fast-moving roadmap, we work with the team you already have.