Discovery Framework for Smarter Product Decisions
Turn raw ideas into clear product directions. Our discovery process helps teams define goals, understand users, and make confident decisions before development begins
What Sets Us Apart
We help you understand what truly needs to be built—and what doesn’t—before investing in design or development.
Discovery isn’t guesswork. Through structured research and collaborative sessions, we gather direct input from users and stakeholders.
Each workshop ends with tangible deliverables—validated problem statements, opportunity maps, and clear priorities that guide your next move.
How We Approach Discovery
We begin by uncovering your business goals, constraints, and assumptions to set the right direction.
- Stakeholder interviews
- Vision and goal mapping
- Assumption tracking
- Problem framing
We gather user insights and market data to uncover needs, pain points, and opportunities.
- User interviews
- Contextual inquiry
- Competitive analysis
- Jobs-to-be-done mapping
We turn findings into actionable insights that define what success looks like.
- Insight clustering
- Persona creation
- Opportunity mapping
- Problem statement definition
We bring clarity to what matters most and map the next steps for product design or MVP development.
- Feature prioritization workshops
- User journey mapping
- Impact-effort analysis
- Discovery summary & roadmap
Our Discovery Framework
Uncover business goals, constraints, and assumptions.
- Define success metrics
- Identify target users
- Align on key outcomes
Validate assumptions through user conversations and observation.
- Conduct interviews
- Map user behaviors
- Capture pain points
Translate insights into actionable opportunity areas.
- Group findings into themes
- Create user personas
- Identify key value drivers
Decide where to focus your next design or sprint efforts.
- Rank ideas by impact and feasibility
- Build an initial roadmap
- Prepare for prototyping or sprint
Our Case Studies
From Vision to Product Direction
The team had multiple ideas but no clarity on which features solved the biggest pain points
Conducted discovery sessions with target users and stakeholders to identify core needs.
- Validated top user goals
- Defined clear MVP scope
- Built product roadmap in 2 weeks
- Validated top user goals
Clarifying Merchant Needs
Complex onboarding processes were confusing merchants.
Discovery workshops revealed core usability barriers and workflow friction points.
- Mapped full merchant journey
- Identified 3 priority features for redesign
- Reduced onboarding time projections by 40%
- Mapped full merchant journey
Framing the Right Problem
Product team was unsure what problem to solve first in a growing analytics platform.
Ran structured workshops to align leadership and uncover user insights.
- Agreed on clear focus area
- Defined measurable success metrics
- Set validated direction for next design sprint
- Agreed on clear focus area
Our Tools and Methods
MiroCollaborative workshop boards
DovetailResearch synthesis
TypeformUser interviews and surveys
NotionInsight tracking and reporting
- Product Discovery WorkshopsStructured collaboration for clarity
- User ResearchGrounded decision-making through real feedback
- Jobs-to-be-Done FrameworkUnderstanding motivation behind behaviour
- Impact MappingConnecting business goals to user value
"Parallel helped us cut through assumptions and see what truly mattered to users. The discovery workshops set the foundation for our MVP."
"We came in with vague ideas and left with a clear product direction. The process was fast, structured, and incredibly effective."
"Discovery with Parallel gave our team the clarity we’d been missing for months. It changed how we plan product development."
Why Choose Parallel for Discovery
We’ve refined our approach through 100+ discovery projects across industries.
Every decision is backed by data and real user input, not opinions.
We work with your team, not around it—making sure insights translate into clear action.
Our discovery phase connects directly to design sprints, MVP definition, and product strategy.
We’ve been featured around the world
FAQs
