Turn complex real estate tech into delightful products

We design real estate-focused software that agents, landlords, and tenants love to use. Through behavior-led research and usability-first design, we help proptech firms increase adoption, reduce dropoffs, and scale confidently.

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Our Case Studies

  • From content ops to property portfolio management UX

    Complex backend flows and data structures made it hard for non-technical users to manage content operations.

    • Deep user interviews to decode workflows

    •Designed intuitive workflows and smart defaults

    • Simplified setup to reduce friction

    • 65% increase in activation

    • 40% faster time-to-value

    • 90% satisfaction for core workflows

    View case study

  • Empowering domain experts with AI tools

    Consultants struggled to use AI tools without technical training.

    • Mapped user roles and decision flows
    • Contextual AI assistance built into UI
    • Role-based dashboards to simplify exposure

    • 3× faster setup
    • 50% higher feature adoption
    • 85% successful onboarding rate
    View full case study

  • Simplifying analytics and insights for product teams

    Making AI-powered usability testing accessible to designers and PMs.

    • Automated insight generation with human oversight

    • Collaborative review workflows

    • Integrations with existing design tools

    • 4× increase in completed tests
    • 60% reduction in analysis time
    • 95% retention after first month

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    View case study

The Problem We’re Solving

Your real estate tech may be full of features — but your users aren’t sticking around.

New users drop off before they complete a task

Agents and landlords can’t find what they need

Dashboard data feels overwhelming

Mobile flows feel laggy or incomplete

Integrations (e.g. CRM, accounting, MLS) feel clunky

Onboarding overwhelms, instead of guiding

The Cost?

Subpar retention, wasted acquisition spend, and frustrated internal teams.

How we make it better

We design real estate tech users actually want to use

At Parallel, our approach fuses property domain understanding with human-centered design. We dive into how agents, tenants, and operators work. Then we craft interfaces and flows they find intuitive.

User Research & Behavioral Mapping

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Onboarding & Activation

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Dashboard & Analytics Design

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Mobile / Field Tools

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Integration Flow Design

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Design Systems for Scale

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Design Process

Understanding user needs, business goals, and market context

  • Stakeholder and user interviews
  • Domain mapping
  • Competitive audit
  • Journey mapping

Deliverables:

Personas, journey maps, opportunity matrix

Structuring content and defining efficient interaction patterns

  • Group features based on priorities
  • Optimize user flows
  • Sketch navigation options
  • Validate structure with stakeholders

Deliverables:

Site maps, flows, low-fidelity prototypes

Creating accessible, cohesive, and engaging interfaces

  • Build visual design system
  • Design high-fidelity screens
  • Add microinteractions
  • Conduct quality assurance checks

Deliverables:

Design system, UI screens, interaction specs

Ensuring usability, accessibility, and readiness for launch

  • Run usability tests
  • Set up A/B experiments
  • Perform accessibility audit
  • Support developer handoff
  • Provide launch support

Deliverables:

Test findings, annotated specs, launch metrics guide

Real Estate Tech Solutions We Provide

Agent Onboarding & Activation

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Tenant & Rental Flow Design

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Portfolio & Investment Dashboards

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Property Management Tools

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Transaction / Deal Flow Design

Integration with MLS, CRM, Accounting

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Tools & Methods We Use

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Our Design Stack
  • Research
    FullStory, Mixpanel, stakeholder workshops
  • Design
    Figma, ProtoPie, Principle
  • Testing
    Maze, UserTesting, moderated enterprise pilots
  • Analytics
    Amplitude, GA, custom enterprise dashboards
Frameworks We Use
  • Jobs-to-be-Done
    Understanding role-specific motivations
  • Lean UX
    Fast iteration and validation
  • Design Thinking
    Clear problem framing
  • Atomic Design
    Scalable design system development

“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

Amit Ranjan
Emilien Coquard
CEO & Co-Founder, The Scalers

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

Amit Ranjan
Anirban Majumdar
Co-founder & Co-CEO, UrbanPiper

“They don’t just design, they help you build the right thing. Their collaboration on storyboarding was unlike any other agency.”

Amit Ranjan
Alexa-Maria Rathbone Barkerdar
CEO, TripAbrood

“Parallel was excellent in helping us bring our vision to life. Iterations and testing in parallel let us move quickly to beta.”

Sreekandh B
Vicki Powell
CEO, Lume Health

“Finding designers who have the talent and drive to match a founder’s vision is rare. If you’re building B2B SaaS, you want them on your shortlist.”

Ryan Wenger
Ryan Wenger
CEO, Inhouse

Why Real Estate Tech Teams Choose Parallel

01
Deep design expertise across complex workflows

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02
Behavior-led approach tailored to property markets

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03
Measurable impact on activation, retention, and adoption

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04
Full support across research, design, launch, and iteration

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Ready to make property tech easy to use?
We’ll audit your product, uncover friction points, and design with adoption in mind.
Schedule a Strategy Call
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FAQs

How long does a typical real estate tech design project take?
Most full redesigns take 8–12 weeks, depending on the complexity of your platform. For focused challenges, like fixing onboarding or redesigning a dashboard, we run 2–4 week sprints.
Do you work with early-stage real estate tech startups or only established companies?
We work with both. For startups, we focus on validating flows quickly and setting a foundation for scale. For established platforms, we untangle legacy UX and streamline adoption across larger user bases.
Can you integrate with our existing development workflow?
Yes. We collaborate with your engineering team and adapt to your tools — whether that’s Jira, GitHub, Figma, or a custom workflow. We provide detailed specs and ensure designs are production-ready.
How do you measure the success of a real estate tech design project?
We define success metrics upfront, based on your goals. That often includes: user activation rates, time-to-first-task (like completing an application or adding a listing), adoption of key features, and overall retention.
Do you provide ongoing design support after the initial project?
Yes. Many clients keep us on retainer to continue optimizing flows, running usability tests, and iterating based on feedback and analytics.
What if we need to redesign without disrupting our current user base?
We specialize in evolutionary redesigns. That means we improve UX in stages, roll out changes progressively, and validate updates with real users so agents, landlords, and tenants can adjust without friction.