Website Redesign That Boosts Conversions
Your website should convert — not just look pretty. We rebuild websites with one goal in mind: get users to act. Through research, psychology, and visual design, we turn mild interest into clicks, leads, and revenue.
What Sets Us Apart
We don’t just redesign; we rewire your site for action. Every element aligns with your business goals.
70% of churn happens because of poor user experience.
Your new website will support growth — additional pages, features, content — without collapsing under weight.
How We Approach Website Redesign
See through user eyes
We dig into how your audience thinks and behaves. That shapes every design decision.
- Analytics audit & heat map review
- Stakeholder workshops & competitive review
- User interviews, surveys, journey mapping
- Hypothesis definition & priority paths
Understanding Your Users & Business Goals
- Stakeholder interviews and business objective mapping
- User interviews and behavioral analysis
- Competitive landscape assessment
- Technical architecture review
- Analytics audit and user journey mapping
Deliverables:
User personas, journey maps, opportunity matrix
Beautiful interfaces with intention
We layer clarity, brand identity, and usability. The look supports action — not distract from it.
- Brand and visual language
- UI components & design system
- Responsive & adaptive layout
- Microinteractions & visual cues
Our Website Redesign Process
Understanding the foundation
- Stakeholder alignment & goal definition
- Current site audit & benchmark
- User pain point mapping
- Technical constraints & platform review
Creating the solution
- Sitemap & flow refinement
- Wireframes & interactive prototypes
- Usability testing & iteration
- A/B testing strategy definition
Perfecting the details
- Final visual layouts & responsive variants
- UI system & style guide
- Developer handoff, annotations & assets
- QA, performance checks, user testing post-launch
Our SaaS case studies
Website as a Conversion Engine
Their homepage didn’t lead clearly into product flows.
Reworked homepage structure with prioritized CTAs, modular sections, and trust signals.
- 30% increase in demo requests
- 20% drop in bounce rate
- 3× more scroll depth on key pages
- 30% increase in demo requests
Redesigning for Onboarding & Sales
Their site was content-heavy but not converting visitors into leads.
Streamlined copy, better visual hierarchy, and contextual CTAs.
- 40% boost in lead forms
- 50% increase in quote requests
- Higher visitor engagement across pages
- 40% boost in lead forms
Aligning UI with Value Proposition
Visitors couldn’t grasp their core offering quickly.
Created a clear narrative, key benefits upfront, and interactive demos.
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Our Tools & Methods
FigmaFor collaborative design and prototyping
FigJamFor workshops and ideation sessions
PrincipleFor advanced interaction design
MazeFor user testing and validation
NotionFor documentation and project management
- Design SprintsRapid validation of concepts
- User InterviewsDeep qualitative insights
- Usability TestingValidation and optimization
- Analytics ReviewData-driven decision making
- A/B TestingPerformance optimization
“The redesign by Parallel completely changed how users engage with our site. We now get higher quality leads at a much lower cost.”
“Parallel understood what we needed even before we said it. The new site is clean, powerful, and it converts better than anything we tried before.”
“After the redesign, our lead form submissions doubled. Their process made the whole transition smooth and measurable.”
Why Choose Parallel for Website Redesign
Over 10 years of web design across SaaS, fintech, healthtech, marketplaces.
We set metrics early — conversion rates, engagement, form fills — and improve them.
We act like part of your team: design, test, implement, maintain together.
We don’t just ship pages — we deliver flexible, systematic designs that evolve with you.
We’ve been featured around the world
FAQs
