User Research That Reveals Real Insights

Don’t guess what users want. Understand them. We dig into motivations, behaviors, and unmet needs—then turn those insights into design and product strategies that truly work.

What Sets Us Apart

Go Beyond Opinions to Real Data

We don’t create personas on guesswork—we surface real patterns rooted in data and dialogue.

Speed with Rigor

Get meaningful research deliverables within weeks—not months—without sacrificing depth.

Insights that Scale

From early-stage concept validation to scaling a mature product, our insights evolve with you.

User Onboarding & Activation

70% of churn happens because of poor user experience.

User Onboarding & Activation

70% of churn happens because of poor user experience.

User Onboarding & Activation

70% of churn happens because of poor user experience.

Our tools and methods

Laying the groundwork

Stakeholder interviews & alignment
Research framing & hypothesis definition
Defining metrics & success criteria

Listening to users where they act

Contextual interviews & ethnography
Diary studies & longitudinal engagement
Usability testing & task observations
Surveys & behavioral analytics

Turning raw data into strategic direction

Affinity mapping & thematic clustering
Behavior modeling & user mental models
Opportunity mapping & gap analysis
Insight storytelling & evidence-backed recommendations

Lorem ipsum dolor sit amet elit

Discovery & Understanding

Building context through research and alignment

Stakeholder alignment & research brief
Exploratory interviews & context audits
Audit of existing metrics & data
Setting up measurement plans

Immersion & Exploration

Learning from real environments and lived experiences

In-field observation & shadowing
Diary studies / longitudinal probes
Survey deployment & analytics deep dive
Synthesis workshops & pattern discovery

Insight & Strategy

Turning findings into direction and opportunity

Translating data into core insights
Behavior maps, user models & personas
Opportunity zones & feature directions
Validation with stakeholders & users

Our SaaS case studies

Improving Merchant Onboarding
Merchants struggled with onboarding, leading to high drop-offs.
In-depth interviews and usability tests revealed friction points in the sign-up flow.
35% faster onboarding completion
2x increase in successful activations
View full case study
Understanding Consultant Needs
Consultants needed advanced workflows, but adoption was lagging.
Diary studies and stakeholder workshops clarified key priorities.
60% improvement in time-to-complete tasks
90% retention of pilot users
View case study
Scrappy to lovable journey with a Visual Language System
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Reducing Feature Confusion
Users weren’t adopting advanced AI features.
Conducted field research and task analysis to pinpoint where confusion occurred.
50% increase in feature adoption
40% drop in support tickets
View case study
Turning complex science into everyday behaviour change
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI Experiences for the world’s most diverse market
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI augmented nutritionist you can trust
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI Code Generator that actually helps you ship
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study

Our tools and methods

‍

Tools we use

Dovetail / Aurelius
Qualitative synthesis
Lookback / UserTesting
Remote usability and session recording
Miro / FigJam
Workshops and synthesis
Hotjar / Mixpanel / Amplitude
User behavior analytics

Methodologies we use

Contextual inquiry and diary studies
Understanding real user contexts
Remote usability testing and prototype studies
Validating designs in action
Surveys and quantitative validation
Measuring user sentiment and performance
Affinity mapping and thematic synthesis
Identifying patterns and insights

“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

Emilien Coquard

CEO & Co-Founder, The Scalers

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

Anirban Majumdar

Co-founder & Co-CEO, UrbanPiper

“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”

Ryan Wenger

CEO, Inhouse

“They were as good as an internal team. The ownership was so high that we would debate features — showed just how deeply invested they were in the product.”

Sreekandh B

Technology Director - Innovation & Products, Travelopia

Why Choose Parallel for User Research

Expertise Across Domains

Over 10 years working in fintech, AI, healthtech, SaaS—so we understand domain nuance.

Proven Track Record

We’ve influenced design decisions that touched millions of users and supported large-scale adoption efforts.

Embedded & Collaborative

We act as research partners—frequent alignment, transparent reporting, direct stakeholder workshops.

Scalable Thoughtful Systems

Every insight is structured, documented, and reusable. We build frameworks that grow with your team.

Let’s Reveal What Users Really Think

Talk to us. Let’s uncover the behavioral truth behind your audience so your next product decisions feel confident.

We’ve been featured around the world

The Hindu Business Line

Dark patterns and digitally conscious products

Mint

Health-tech, travel apps in India biggest users of deceptive patterns that can manipulate consumer decisions

The Hard Copy

Account Aggregators: What Are They and how will they change the Fintech ecosystem?

FAQs

How long does a typical user research engagement take?

Most projects take between 4–8 weeks, depending on complexity and participant recruitment. We deliver early insights within the first few weeks.

Do you work with early-stage startups?

Yes. We tailor the depth and scope of research to your stage—light validation, lean testing, or deep exploratory work.

How do you recruit participants?

We use your user base, third-party panels, or screener tools to find the right users for interviews, testing, and field studies.

What output do you provide?

We deliver research reports, insight decks, user journey maps, opportunity backlog, and a roadmap for next steps.

Can you support research after launch?

Yes. We offer retainer-style support to run periodic discovery, measure changes, and iterate over time.

How do you measure research impact?

We tie recommendations to metrics—conversion lift, task success rate, retention, or other KPIs. We also set tracking plans to validate over time.

Can I check out past projects?

Yes but usually after we know more about what you’re building. Some of our work is under NDA, but we’ll always share examples that show how we think and deliver.

Do you do branding or just product design?

We do both especially when product and brand need to evolve together. Our branding work is rooted in utility: helping teams stand out, stay consistent, and scale faster across product, pitch, and platform.

If we have designers in-house - where do you fit in?

We bring outside perspective, product strategy, and speed. We work best with in-house teams that want a thought partner, not just more hands. Whether it’s a tricky UX challenge or a fast-moving roadmap, we work with the team you already have.