UX advantage for AI-native Startups
Bridging the gap between GenAI possibilities and user adoption
8+
AI-native projects in last 12 months
7
AI-native projects raised follow-on rounds
100%
Gained early customers
Idea to tractions stories from
bay-area founders
AI USER RESEARCHERAcing time to value in-spite of complex agent setup
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Coming Soon
HUMAN IN-LOOP LEGAL ASSISTANCEA 2 week experiment that turned into an year long partnership
A 2-week sprint to help fix the MVP ended up being a 1-year partnership to shape a product users love unlocking an in-bound GTM of 20 daily new customers
co-pilotScrappy to lovable journey with a Visual Language System
Scrappy MVP to a polished product that builds trust with high-stake customers (hedge funds and wealth managers). Built a visual language, design system and AI-first workflows
Coming Soon
KNOWLEDGE BASED MANAGEMENTBalancing automation with human-in-the-loop control
Human-in-the-loop experiences that solve for complete automation (not augmentation) while helping users stay in control making the product work in sensitive environments
Real-time hormone trackingTurning complex science into everyday behaviour change
Category defining “hormone optimisation” experience by lowering the learning curve, building stickiness and driving behaviour change
Conversational AIAI Experiences for the world’s most diverse market
Voice-first multi-modal experiences in vernacular languages for use-cases in health, entertainment, finance and travel
Health & Nutrition ExpertAI augmented nutritionist you can trust
AI-powered food tracking, calorie tracking and personalised nutrition experience that helps users actually log their food and get hyper-personalised recommendations they can trust
AI Code GeneratorAI Code Generator that actually helps you ship
Helped Launch Today build an MVP in 4 weeks and unlock product-led-growth with 250 paying customers in 90 days
How can we help?
AI Experience Sprint
(3 weeks in SF/NY)
Go from idea to user-validated prototype in 3 weeks. We’ll co-design the core product flows, run quick user tests, and crunch months of learning into weeks. Perfect for pivots or fundraising readiness.
Fractional Design Team
(Retainer)
Go from idea to user-validated prototype in 3 weeks. We’ll co-design the core product flows, run quick user tests, and crunch months of learning into weeks. Perfect for pivots or fundraising readiness.
AI Experience Sprint
(Retainer)
While you focus on core tech and GTM, we assemble an all-star pod that owns the entire product experience layer. Continuous iteration, rapid shipping, and tight founder collaboration built-in.
What founders are saying
“Deeply invested”. Felt like part of our team. Every meeting was engaging and helped refine our vision.Vicki, Founder, Lume Health
Ex-Apple Engineer
Shout-out to design partners who’ve been crucial in getting InHouse off the ground. Finding designers who have the talent and drive to match a founder’s vision is rare, so consider this a PSA!Ryan Wenger, In-house
Ex-WhereTo (ASX: FLT)
Ex-Apple Engineer
Ex-WhereTo (ASX: FLT)
We’re builders like you.
Robin built Parallel, the studio behind products impacting a billion indians (literally). Parallel has spent the last decade turning ambitious 0→1 ideas into enduring products, trusted. Today, Parallel helps AI-native and B2B SaaS founders in the Bay Area with a global team spread between San Francisco and Bangalore, bringing the same clarity, craft, and speed to accelerate from prototype to breakout product.
