Unfair “design” advantage for AI-native Startups

From 0→1 sprints to demo-day polish, we help founders turn AI ideas into products both users and investors love.

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  • “Deeply invested”. Felt like part of our team. Every meeting was engaging and helped refine our vision.
    Vicki, Founder, Lume Health
    Ex-Apple Engineer
  • Shout-out to design partners who’ve been crucial in getting InHouse off the ground. Finding designers who have the talent and drive to match a founder’s vision is rare, so consider this a PSA!
    Ryan Wenger, In-house
    Ex-WhereTo (ASX: FLT)
“Deeply invested”. Felt like part of our team. Every meeting was engaging and helped refine our vision.
Vicki, Founder, Lume Health
Ex-Apple Engineer
Shout-out to design partners who’ve been crucial in getting InHouse off the ground. Finding designers who have the talent and drive to match a founder’s vision is rare, so consider this a PSA!
Ryan Wenger, In-house
Ex-WhereTo (ASX: FLT)

Idea to tractions stories from

bay-area founders 

  • AI Code Generator that actually helps you ship

    Prakash Sanker, Founder
    Ex-Stanford, Ex-Palantir
    Backed By: Lightspeed Venture Partners
    Idea to 250 customers in 90 days

    Prakash decided to do a 360° pivot and give a shot to building an AI code generator used to actually ship products and just vibe-code.

    We joined hands as partners in design and shipped the MVP in 4 weeks with weekly releases, ruthless prioritization and solving UX problems that helped unlock product-led-growth with 250 paying customers in 90 days.

  • AI researcher to help build sth people actually use

    Krishna Namasivayam, Founder
    Ex-AI products at Meta, Dropbox and Nvidia
    Backed by Neon fund
    Acing time to value in-spite of complex agent setup

    In his first meeting with us, even before starting work Krishna told us “You guys should open an office in the bay area” and here we are.

    Worked with Featurely to shape the product experience for a very ambitious product that helps validating customer feedback a piece of cake and share precise feedback from virtual customers representing your cohort. Krishna didn’t believe in MVPs and pushed us to help Featurely put its best foot forward. We designed workflows for setting up an agent, running tests and analysis (virtual) user insights while keep a short time to value

  • Human-in-loop Legal Assistance for Small Businesses

    Ryan Wenger, Co-founder & CEO
    Exited WhereTo (ASX: FLT)
    Backed by: SwitchVC, Stage Venture Partners, Cozen Oconnor
    A 2 week experiment that turned into an year long partnership

    Ryan reached out for help with a 2-week sprint to help shape their MVP and we have worked together for over a year now as an integral part of the team and see the time go through 3 waves. In the first wave, we helped them go from a scrappy chat-bot and helped shape a lovable product with well-designed workflows that go beyond a prompt and response experience.  

    We later, continued to work with the team analysing AI responses, conversion funnels, website & landing pages to make it a well-oiled GTM machine with over 20 daily new customers.

    View case study
  • Co-pilot for Wealth-Managers & Allocators

    Lakshay Chauhan, Co-founder & CEO
    Ex-Head of AI, Quantitative Finance
    Backed by: Madrona, Ascend
    Scrappy to lovable journey with a Visual Language System

    Helped Finpilot take the leap from a scrappy MVP to a polished product that builds trust with high-stake customers like hedge funds and wealth managers. 

    Created a new visual language, a design system and AI-native workflows for financial analysis using reports, matrices, chat and more.

  • AI powered Knowledge-base Management

    Nivedha Venkatesh, Founder & CEO
    Ex-Postman/Zapier
    Designing a powerful automation with human in control experience

    Pageloop was solving a hard problem of automating a menial task of updating knowledge-bases, a pain for every tech company. Building a product that was all aiming for complete automation and not assistance, needed well designed workflows that help with reviews, human-in-the-loop experience helping quality control. Creating AI-native with visibility and control was key to making the product usable in high-stakes support environments.

    View case study
  • Real-time hormone tracking

    Vicki Powell, Founder
    Ex-Oxford, Ex-Apple Wearable Engineer
    Driving behaviour change & building stickiness 

    Vicki reached out to help with reimagining product experience for Lume Health after a major pivot. 

    We reimagined the product experience working literally like an extended product team fixing information architecture, solving for learning curve to understand a new concept, building stickiness by visualising progress and driving behaviour change.

    View case study

We are more than just a design studio

The community resource we made to inspire and guide is designing better AI-first products.

Our dream clients are passionate founders solving exciting problems,  
who
care for details

Sounds like you? Let’s chat

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