Discovery Framework for Smarter Product Decisions

Turn raw ideas into clear product directions. Our discovery process helps teams define goals, understand users, and make confident decisions before development begins

What Sets Us Apart

Clarity Before Code

We help you understand what truly needs to be built—and what doesn’t—before investing in design or development.

Real Insight, Real Users

Discovery isn’t guesswork. Through structured research and collaborative sessions, we gather direct input from users and stakeholders.

Actionable Outcomes

Each workshop ends with tangible deliverables—validated problem statements, opportunity maps, and clear priorities that guide your next move.

User Onboarding & Activation

70% of churn happens because of poor user experience.

User Onboarding & Activation

70% of churn happens because of poor user experience.

User Onboarding & Activation

70% of churn happens because of poor user experience.

Our tools and methods

We begin by uncovering your business goals, constraints, and assumptions to set the right direction.

Stakeholder interviews
Vision and goal mapping
Assumption tracking
Problem framing

We gather user insights and market data to uncover needs, pain points, and opportunities.

User interviews
Contextual inquiry
Competitive analysis
Jobs-to-be-done mapping

We turn findings into actionable insights that define what success looks like.

Insight clustering
Persona creation
Opportunity mapping
Problem statement definition

Our Discovery Framework

Understand the Problem

Uncover business goals, constraints, and assumptions.

Define success metrics
Identify target users
Align on key outcomes

Research the Users

Validate assumptions through user conversations and observation.

Conduct interviews
Map user behaviors
Capture pain points

Define Opportunities

Translate insights into actionable opportunity areas.

Group findings into themes
Create user personas
Identify key value drivers

Our SaaS case studies

Building the AI-native content ops layer for SaaS
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View full case study
A 2 week experiment that turned into an year long partnership
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
Scrappy to lovable journey with a Visual Language System
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
From Vision to Product Direction
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
Turning complex science into everyday behaviour change
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI Experiences for the world’s most diverse market
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI augmented nutritionist you can trust
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI Code Generator that actually helps you ship
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study

Our tools and methods

We combine heuristics, competitor benchmarking, and practical SaaS product experience to deliver insights you can act on quickly.

Design tools we use

Figma
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Figma
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Figma
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Figma
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Research methodologies

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“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

Emilien Coquard

CEO & Co-Founder, The Scalers

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

Anirban Majumdar

Co-founder & Co-CEO, UrbanPiper

“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”

Ryan Wenger

CEO, Inhouse

“They were as good as an internal team. The ownership was so high that we would debate features — showed just how deeply invested they were in the product.”

Sreekandh B

Technology Director - Innovation & Products, Travelopia

What you’ll get in the UX audit

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Product Design

Designing products that drive meaningful user choices and deliver measurable business results.

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Product Design

Designing products that drive meaningful user choices and deliver measurable business results.

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Proven Results

Our SaaS clients see average improvements of: 

45% increase in user activation rates
35% reduction in churn within 90 days
60% improvement in feature adoption
25% increase in trial-to-paid conversion

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Product Dkjgnewesign

Designing products that drive meaningful user choices and deliver meekgjbasurable business results.

Think we can help you build the next big something?

Request a UX audit and get a clear roadmap to better adoption and retention.

We’ve been featured around the world

The Hindu Business Line

Dark patterns and digitally conscious products

Mint

Health-tech, travel apps in India biggest users of deceptive patterns that can manipulate consumer decisions

The Hard Copy

Account Aggregators: What Are They and how will they change the Fintech ecosystem?

FAQs

Can you just send me a quote over email?

We could but it probably wouldn’t be helpful. Our work depends on what your product actually needs, and that requires a little context. Once we talk, we’ll give you a clear, honest recommendation (and pricing to match it).

What makes Parallel different from other design studios?

We combine product thinking, user research, and hands-on execution - all in one team. Our work goes beyond visuals; we help teams make smarter bets for growth, validate product roadmaps faster ,and design for long-term scalability.

Do you only work with early-stage teams?

Mostly, but not exclusively. We work with early-stage teams often, but also with scale-ups and enterprise teams - especially when they’re launching new bets, rethinking core experiences, or building with AI.

Is there a minimum time or budget commitment?

We’re flexible but we don’t do one-off tasks. Most projects start with a 4–6 week sprint and evolve from there. The best outcomes come from focused, collaborative work - not piecemeal execution.

Can you just fix one part of my product?

Sometimes but we rarely treat it as “just a fix.” We often work on specific flows or features, but always consider how those fit into the bigger system. Small changes only work when they ladder up to something stronger.

How do you work with clients?

We plug in like an extension of your team. That could mean owning a full product track, collaborating with your designers, or working directly with founders and PMs. We move in weekly sprints, prototype early, and focus on clarity at every step.

Can I check out past projects?

Yes but usually after we know more about what you’re building. Some of our work is under NDA, but we’ll always share examples that show how we think and deliver.

Do you do branding or just product design?

We do both especially when product and brand need to evolve together. Our branding work is rooted in utility: helping teams stand out, stay consistent, and scale faster across product, pitch, and platform.

If we have designers in-house - where do you fit in?

We bring outside perspective, product strategy, and speed. We work best with in-house teams that want a thought partner, not just more hands. Whether it’s a tricky UX challenge or a fast-moving roadmap, we work with the team you already have.