Turn clicks into customers
We design ecommerce and D2C experiences that are simple to shop and easy to trust. Using shopper psychology, clear information hierarchy, and CRO-driven UX, we increase conversion, average order value, and repeat purchases.
Our SaaS case studies
Digitizing a 40-year retail brand into a fast, buyer-friendly storefront
Mirror the high-touch in-store experience across web and mobile while improving product discovery and reducing drop-offs.
- Reworked search, comparison, and filters for faster decisions
- Surfaced value-adds (2-hour delivery, doorstep services) inside cart to reduce price-driven churn
- Broadened perception “beyond mobiles” to lift ticket size
Increased ticket size is called out in the project narrative, driven by showcasing the full catalog and services.
- Reworked search, comparison, and filters for faster decisions
Reducing delivery anxiety and support load with a cleaner consumer experience
Recipients lacked a single place to manage parcels; support queries were costly.
- Unified tracking and self-serve options (reschedule, cancel, raise issues)
- Clarity-first mobile flows that reduce confusion
1M+ downloads and 4.3-star App Store rating highlighted post-launch.
- Unified tracking and self-serve options (reschedule, cancel, raise issues)
Sales tooling that helps teams sell more trips, faster
Feature-bloated tools slowed consultants; target was to move from $38k to $50k sales per consultant per month.
- Rebuilt itinerary planner to compress hours of work into minutes
- Structured product data for speed and clarity
- Rebuilt itinerary planner to compress hours of work into minutes
Balancing automation with human-in-the-loop control
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Turning complex science into everyday behaviour change
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
AI Experiences for the world’s most diverse market
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
AI augmented nutritionist you can trust
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
AI Code Generator that actually helps you ship
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
The Problem We’re Solving
Your store looks polished, but the numbers aren’t moving.
Bounce on product pages
High cart abandonment
Confusing or slow checkout
Low mobile conversion
Weak repeat purchase rates
Customers miss core value or add-ons
How we make it better
We design ecommerce experiences that sell — and keep customers coming back.
Parallel applies shopper psychology, evidence-based patterns, and rapid testing to remove friction and build trust. We focus on how people decide, not just how pages look.
Product discovery and merchandising
Conversion-focused PDPs and bundles
Cart and checkout flow optimization
Subscriptions, memberships, reorders
Our Ecommerce Design Process
Gaining insights into user needs, stakeholder goals, and compliance requirements
- Interviews with patients, caregivers, clinicians
- Stakeholder alignment workshops
- Regulatory and compliance context mapping (HIPAA, GDPR)
- Analytics review of current adoption metrics
Deliverables:
Personas, care journey maps, workflow diagrams
Structuring information and creating intuitive interaction flows
- Streamline patient flows and clinician dashboards
- Simplify navigation for all user types
- Create prototypes for real-world validation
Deliverables:
Wireframes, clickable prototypes, user flow maps
Crafting a consistent, accessible, and engaging interface
- Develop accessible visual design systems
- Build intuitive, mobile-friendly interfaces
- Add micro-interactions for guidance and feedback
Deliverables:
Design systems, high-fidelity designs, interaction guides
Confirming usability, accessibility, and implementation readiness
- Conduct usability tests with patients and healthcare staff
- Ensure accessibility compliance (WCAG, Section 508)
- Provide detailed documentation for smooth development handoff
Deliverables:
Test findings, implementation toolkit, success metrics
Ecommerce-Specific Solutions We Provide
Clear benefits, images that sell, social proof, FAQs that deflect objections.
Fewer steps, guest checkout, wallet/pay-later options, progress feedback.
Thumb-friendly layouts, quick filters, performance tuning.
Painless sign-up, “skip/pause” controls, rewards that matter.
Quizzes, guided filters, data-driven suggestions.
Reusable components that speed new pages and promos.
Tools & Methods We Use
- Research & AnalyticsHotjar, GA4, Mixpanel
- DesignFigma, ProtoPie, Principle
- TestingUserTesting, Optimizely / Convert
- PlatformsShopify, custom headless builds
- CRO PrinciplesData-led optimization for better conversions
- Jobs-to-be-DoneUnderstanding what users aim to accomplish
- Rapid IterationContinuous testing and refinement
- Atomic DesignScalable, consistent design system development
“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”
“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”
“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”
“They were as good as an internal team. The ownership was so high that we would debate features — showed just how deeply invested they were in the product.”
Why Ecommerce Brands Choose Parallel
Sangeetha’s online revamp calls out bigger baskets; Delhivery’s consumer app shows traction at scale; Enchanting’s tools support higher sales per consultant; Gullak hit 1M+ installs.
very decision maps to a measurable outcome.
from first audit to post-launch optimization, we stay hands-on.
FAQs
