Turn complex learning tools into engaging experiences

We design Edtech products that spark curiosity and sustain motivation. By combining deep learner research with behavior-led design, we help education companies improve adoption, boost retention, and create meaningful learning outcomes.

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Our SaaS case studies

  • Scaling access to vital documents for 1.4B users

    Governments and citizens needed a simple, secure way to access essential personal documents.

    • Mapped user flows for diverse populations
    • Created intuitive retrieval and upload interfaces
    • Designed low-bandwidth and mobile-friendly versions

    • Massive adoption across regions
    • Reduced friction in document access
    • High user satisfaction and trust
    View full case study

  • Designing interfaces for family learning and communication

    Bridging experiences between children, parents, and educators in a digital context.

    • Deep user research into family dynamics and digital routines
    • Designed dashboards and interactive tools matched to different roles
    • Ensured emotional and accessible UI

    • Strong engagement across age groups
    • Positive feedback on usability and emotional trust
    • Seamless cross-device experience
    View case study

  • Enabling teams to test usability with AI insights

    Making AI-derived usability insights simple and usable for non-expert teams.

    • Designed workflows for insight review and action
    • Built integrations with design tools
    • Crafted UX that balances automation and human judgment

    • Increased test completion rates
    • Faster turnaround in design decision making
    • High retention of initial users

  • Balancing automation with human-in-the-loop control

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    View case study

  • Turning complex science into everyday behaviour change

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    View case study

  • AI Experiences for the
world’s most diverse market

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    View case study

  • AI augmented nutritionist you can trust

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    View case study

  • AI Code Generator that actually helps you ship

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    View case study

The Problem We’re Solving

Your Edtech platform is ambitious, but learners aren’t staying engaged

High dropout rates despite strong course content

Learners overwhelmed by poor navigation

Teachers struggle with overly complex dashboards

Low classroom adoption due to steep learning curves

Weak conversion from free users to paid subscribers

Limited insight into learner progress and engagement patterns

The Result?

Frustrated learners, disengaged educators, and stalled product growth.

How we make it better

We design learning experiences that inspire, engage, and last

At Parallel, we turn ambitious Edtech products into intuitive experiences that make learning natural. Our approach is rooted in learner psychology, teacher workflows, and institutional needs to create solutions that engage from day one.

Learner Research & Motivation Analysis

Curriculum Flow & Information Architecture

Onboarding for Teachers & Students

Dashboard & Learning Analytics Visualization

Our Edtech Design Process

Understanding learner needs, teacher workflows, and institutional goals

  • Stakeholder interviews with educators and admins
  • Learner research and motivation mapping
  • Assessment of competing platforms
  • Technical architecture review
  • Analytics audit of current engagement

Deliverables:

Personas, journey maps, opportunity matrix

Making complex learning paths simple

  • Course structure and content hierarchy
  • Student and teacher navigation flows
  • Wireframes validated with instructors and learners
  • Prototypes for interactive testing

Deliverables:

Site maps, user flows, prototypes

‍

Building intuitive, engaging interfaces

  • Visual design system
  • Interaction patterns for quizzes, assignments, and feedback
  • Mobile and tablet-friendly design
  • Accessibility-first approach

Deliverables:

Design system, UI screens, interaction specs

‍

Ensuring learners succeed

  • Usability testing with students and teachers
  • A/B testing of course flow and dashboards
  • Accessibility validation for all users
  • Developer handoff and launch support

Deliverables:

Test results, implementation guide, engagement metrics

‍

Edtech-Specific Solutions We Provide

Student Onboarding & Retention

Guide learners from sign-up to “aha” moments quickly.

Teacher Dashboards

Turn complex class data into actionable insights.

Adaptive Learning Flows

Personalize content pacing and pathways for every learner.

Gamification & Motivation Design

Build rewarding, habit-forming learning experiences.

Collaboration Tools

Enable real-time group learning, discussions, and peer support.

Assessment & Certification UX

Simplify test-taking and badge issuance for learners and institutions.

Our tools and methods

‍

Our Edtech Design Stack
  • Research
    Mixpanel, User Interviews, SurveyMonkey
  • Design
    Figma, ProtoPie, Miro
  • Testing
    Maze, UserTesting, Optimal Workshop
  • Analytics
    Amplitude, Google Analytics, LMS tracking
Design Frameworks
  • Learning Science Principles
    Designing for cognitive engagement
  • Design Thinking
    Solving real learner problems
  • Lean UX
    Rapid testing cycles
  • Universal Design for Learning
    Accessibility for all

“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

Amit Ranjan
Emilien Coquard
CEO & Co-Founder, The Scalers

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

Amit Ranjan
Anirban Majumdar
Co-founder & Co-CEO, UrbanPiper

“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”

Ryan Wenger
Ryan Wenger
CEO, Inhouse

“They were as good as an internal team. The ownership was so high that we would debate features — showed just how deeply invested they were in the product.”

Sreekandh B
Sreekandh B
Technology Director - Innovation & Products, Travelopia

Why Edtech Companies Choose Parallel

01
Deep Edtech Expertise

We’ve worked with learning startups and global institutions. We understand the challenges of motivating students, supporting teachers, and scaling platforms.

02
Behavior-Led Approach

We design around how learners and educators actually behave—not how product teams assume they should.

Proven Results
  • Our clients see:
    • 50% higher learner retention rates
    • 2x course completion improvements
    • 40% reduction in teacher onboarding time
    • Significant increases in free-to-paid conversion
End-to-End Partnership

From early research to post-launch optimization, we’re your design partner every step of the way.

Ready to Redefine Learning Experiences?
Don’t let clunky design stop your platform from inspiring learning. Our Edtech design experts will review your product, highlight improvement areas, and build a roadmap to boost engagement and retention.
Schedule a Strategy Call
View More Edtech Case Studies

FAQs

How long does an Edtech design project take?
Most projects run 8–12 weeks, depending on scope. We also offer short sprints for specific challenges like onboarding or dashboards.
Do you work with schools as well as Edtech startups?
Yes. We work with startups, schools, universities, and corporate learning platforms.
Can you integrate with existing LMS or school systems?
Yes. We design with interoperability in mind and work closely with your tech team.
How do you measure success in Edtech design?
We look at metrics like learner retention, course completion, teacher adoption, and satisfaction scores.
Do you offer ongoing support?
Yes. We provide continuous design improvement, A/B testing, and iteration cycles.
What if we already have an LMS but need a redesign?
We specialize in redesigning existing platforms with minimal disruption to active learners and teachers.
Can I check out past projects?
Yes but usually after we know more about what you’re building. Some of our work is under NDA, but we’ll always share examples that show how we think and deliver.
Do you do branding or just product design?
We do both especially when product and brand need to evolve together. Our branding work is rooted in utility: helping teams stand out, stay consistent, and scale faster across product, pitch, and platform.
If we have designers in-house - where do you fit in?
We bring outside perspective, product strategy, and speed. We work best with in-house teams that want a thought partner, not just more hands. Whether it’s a tricky UX challenge or a fast-moving roadmap, we work with the team you already have.