Transform fintech complexity into financial confidence
We design fintech products that users trust with their most important decisions. Through security-first design and deep financial behavior research, we help fintech companies build trust, ensure compliance, and drive user confidence in digital financial services.
Our SaaS case studies
Powering Seamless Payments at Scale
India's leading payment infrastructure company needed to redesign their merchant dashboard and payment flows to handle billions of transactions while maintaining security and reducing friction for both merchants and consumers.
- Conducted extensive payment behavior research across different merchant segments
- Designed scalable payment flows optimized for high-volume transactions
- Created real-time analytics dashboards for transaction monitoring
- Built fraud detection interfaces that balance security with user experience
- 40% reduction in payment processing time
- 25% decrease in transaction failures
- 60% improvement in merchant onboarding completion rates
- Successfully handling 50M+ daily transactions
Dignified Credit for the Workforce
SAVii needed to create a credit platform that serves India's underbanked workforce with dignity while managing risk and ensuring regulatory compliance for salary-based lending.
- Designed empathetic user journeys for financial inclusion
- Created transparent credit assessment and approval flows
- Built educational content integration for financial literacy
- Developed privacy-first data collection processes
- 85% loan application completion rate
- 70% reduction in customer support queries
- 45% increase in repeat borrowing by existing customers
- 95% user satisfaction with the approval process transparency
A Unified Credit Card Experience
IndusInd Bank needed to create India's first truly customizable credit card platform, allowing users to personalize features, limits, and rewards while maintaining banking security standards.
- Designed modular customization interfaces for card features
- Created seamless KYC and verification flows
- Built intuitive spend tracking and rewards management systems
- Integrated complex banking compliance into smooth user experiences
- 50% faster card application processing
- 35% increase in feature adoption rates
- 80% reduction in call center inquiries about card features
- 90% user satisfaction with customization options
Helping 1M+ Users Grow Their Wealth with Digital Gold
Gullak needed to make gold investment accessible and trustworthy for first-time digital investors while handling complex commodity pricing and regulatory requirements.
- Simplified gold investment flows for mass market adoption
- Created real-time pricing displays with market education
- Designed trust-building verification and storage communications
- Built goal-based saving interfaces with progress tracking
- 1M+ active users acquired within 18 months
- 65% monthly active user retention rate
- 40% average increase in investment amounts per user
- 92% trust score in post-investment surveys
Turning complex science into everyday behaviour change
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
AI Experiences for the world’s most diverse market
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
AI augmented nutritionist you can trust
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
AI Code Generator that actually helps you ship
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
The Problem We’re Solving
Your fintech product handles money, but users don't trust it with theirs
Low user confidence despite robust security features
Complex financial workflows that intimidate users
High drop-off rates during onboarding and verification
- Poor adoption of advanced financial features
- Compliance requirements that create friction
Conversion challenges from sign-up to active usage
How we make it better
We design fintech experiences that users trust and regulators approve
At Parallel, we specialize in transforming complex financial products into trustworthy, compliant experiences. Our security-first design approach balances user needs with regulatory requirements to create interfaces that inspire confidence and drive financial engagement.
Understand money-related behaviors and anxieties
First Interface Design - Balance usability with bulletproof security
Embed requirements seamlessly into user flows
Make complex financial data clear and actionable
Our Fintech Design Process
Understanding user financial behaviors & regulatory requirements
- Stakeholder interviews and business compliance mapping
- Financial behavior research and trust factor analysis
- Regulatory requirement assessment
- Security architecture review
- Financial user journey and pain point analysis
Deliverables:
- Trust personas
- Compliance matrix
- Opportunity roadmap
Organizing financial complexity with regulatory precision
- Feature prioritization based on user needs
- Compliance-aware navigation structure design
- Secure user flow optimization with verification touchpoints
- Wireframe development and security validation
- Interactive prototype creation with trust indicators
Deliverables:
- Secure site maps
- Compliant user flows
- Trust-building prototypes
Creating secure and user-friendly financial interfaces
- Design system with trust elements
- High-fidelity interface design with security indicators
- Micro-interactions that reinforce trust
- Responsive design for financial transactions
- QA with security best practices
Deliverables:
- Trust-focused design system
- Secure UI designs
- Security specifications
Ensuring user trust and regulatory approval
- Usability testing with financial decision-making scenarios
- A/B testing for trust and conversion optimization
- Compliance and accessibility validation
- Developer handoff with security documentation
- Launch support with trust metric monitoring
Deliverables:
- Trust validation results
- Compliance implementation guide
- Security metrics
Fintech-Specific Solutions We Provide
Transform mandatory verification processes into trust-building experiences that educate users about security measures
Turn overwhelming financial data into clear insights through intuitive visualizations and personalized financial health indicators.
Design frictionless payment experiences that maintain security while reducing abandonment at crucial conversion points.
Create sophisticated trading tools that remain accessible to novice investors while serving professional needs.
Seamlessly integrates mandatory compliance touchpoints into user journeys without breaking experience flow.
Design clear, reassuring security communications that build confidence without overwhelming users with technical details.
Tools & Methods We Use
We combine heuristics, competitor benchmarking, and practical SaaS product experience to deliver insights you can act on quickly.
- ResearchHotjar, FullStory, Mixpanel for financial behavior analysis
- DesignFigma, Principle, ProtoPie for secure interaction design
- TestingMaze, UserTesting, Optimal Workshop for trust validation
- AnalyticsAmplitude, Google Analytics for financial engagement measurement
- Financial Design ThinkingMoney-centered problem solving
- Trust-Driven DesignBuilding confidence through every interaction
- Behavioral EconomicsUnderstanding financial decision-making psychology
- Atomic DesignScalable, compliant design system development
“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”
“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”
“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”
“They were as good as an internal team. The ownership was so high that we would debate features — showed just how deeply invested they were in the product.”
Why Fintech Companies Choose Parallel
We've designed for 50+ fintech companies across banking, investments, payments, and insurance - we understand the unique intersection of user needs and financial regulations.
We don't just design interfaces - we design trust. Our research-driven process identifies exactly what users need to feel confident managing their finances digitally.
Our fintech clients see average improvements of: 65% increase in account completion rates 50% reduction in customer service inquiries 70% improvement in feature adoption rates 40% increase in transaction volume per user
From initial financial user research to post-launch trust optimization, we're your strategic design partner for sustainable fintech growth.
FAQs
