Design healthtech solutions that truly help patients and providers
We create digital health products that reduce friction for clinicians and empower patients to take charge of their care. Through research-driven design, we help healthtech companies build trust, improve adoption, and drive better health outcomes.
Our SaaS case studies
Facilitating the world's largest vaccination drive
India needed a centralized platform to manage COVID-19 vaccinations for 1.4 billion people, including beneficiary registration, appointment scheduling, vaccination status recording, and certificate issuance.
- Designed a scalable platform architecture to handle massive user volume
- Created intuitive user flows for diverse demographics and digital literacy levels
- Built multi-language support for pan-India accessibility
- Integrated with existing healthcare infrastructure and databases
- Successfully supported India's nationwide vaccination campaign
- Enabled millions of users to register and schedule vaccine appointments
- Streamlined vaccination certificate generation and verification
- Became the backbone of one of the world's largest public health initiatives
A 2 week experiment that turned into an year long partnership
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Scrappy to lovable journey with a Visual Language System
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Balancing automation with human-in-the-loop control
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Shaping daily health habits through behavior-led design
Users struggled to maintain consistent health habits, with most health apps seeing high drop-off rates after initial engagement.
- Conducted deep behavioral research to understand habit formation patterns
- Designed progressive disclosure to prevent overwhelming new users
- Built smart reminder systems based on individual behavior patterns
- Created social accountability features to increase long-term adherence
- Significantly improved user retention beyond the critical 30-day mark
- Increased daily active usage through behavioral triggers
- Enhanced habit formation success rates through personalized journey mapping
- Established sustainable health behavior changes in user base
AI Experiences for the world’s most diverse market
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
India's leading AI-powered Health & Nutrition Expert
Creating an engaging, personalized health platform that could scale to serve millions while delivering measurable health outcomes through behavior change.
- Designed AI-powered personalization for nutrition and fitness recommendations
- Built behavior-led engagement features to drive long-term habit formation
- Created comprehensive tracking systems for food, exercise, and health metrics
- Developed coach-client interaction flows for human expert guidance
- Scaled to serve 340+ million customers globally
- Achieved significant cost reductions and improved query response times
- Enhanced user engagement through personalized AI-driven experiences
- Became India's most trusted health and wellness platform
AI Code Generator that actually helps you ship
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
The Problem We’re Solving
Your health tech product could be saving lives, but users are struggling to use it
Patients drop off due to confusing interfaces
Clinicians face time-consuming workflows
Data overload prevents meaningful insights
Accessibility issues leave vulnerable users behind
Onboarding feels overwhelming for non-technical staff
Fixing UX early saves months of development rework.
How we make it better
We design healthtech experiences that improve outcomes and build trust
At Parallel, we specialize in creating patient-friendly and clinician-focused experiences. By grounding our process in user behavior, accessibility, and healthcare workflows, we design digital health solutions that people actually rely on.
Understand patient needs, fears, and barriers
Identify inefficiencies in day-to-day practice
Inclusive design for patients of all ages and abilities
Turn raw data into actionable insights for care teams
Our tools and methods
Understanding user needs, compliance context, and adoption barriers
- Interviews with patients, caregivers, clinicians
- Stakeholder alignment workshops
- Regulatory and compliance context mapping (HIPAA, GDPR)
- Analytics review of current adoption metrics
Deliverables:
Personas, care journey maps, workflow diagrams
Designing logical structures and flows for usability
- Streamline patient flows and clinician dashboards
- Simplify navigation for all user types
- Create prototypes for real-world validation
Deliverables:
Wireframes, clickable prototypes, user flow maps
Creating visually cohesive and accessible interfaces
- Develop accessible visual design systems
- Build intuitive, mobile-friendly interfaces
- Add micro-interactions for guidance and feedback
Deliverables:
Design systems, high-fidelity designs, interaction guides
Validating usability, accessibility, and readiness for development
- Conduct usability tests with patients and healthcare staff
- Ensure accessibility compliance (WCAG, Section 508)
- Provide detailed documentation for smooth development handoff
Deliverables:
Test findings, implementation toolkit, success metrics
Healthtech-Specific Solutions We Provide
Help patients get started with confidence, even with limited tech skills.
Design video visits that feel natural and reliable.
Give providers the right data at the right time.
Build clear, engaging interfaces for IoT and wearable devices.
Simplify adherence with smart reminders and clear instructions.
Support families and care teams with shared access.
Tools & Methods We Use
- Research ToolsDovetail, Lookback, ethnographic interviews
- Design ToolsFigma, ProtoPie, Principle
- Testing ToolsMaze, UserTesting, accessibility validators
- Analytics ToolsAmplitude, Mixpanel, Google Analytics
- Jobs-to-be-DoneUnderstanding patient and clinician motivations
- Design ThinkingKeeping human needs at the center
- Lean UXIterating quickly with feedback from real users
- Atomic DesignScalable systems for complex healthtech platforms
“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”
“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”
“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”
“They were as good as an internal team. The ownership was so high that we would debate features — showed just how deeply invested they were in the product.”
What you’ll get in the UX audit
We’ve designed for 40+ healthtech organizations, from startups to hospital networks.
We identify what’s holding patients and providers back and fix it.
Our clients report:
- 2x faster clinician adoption
- 50% higher patient engagement
- 40% reduction in support tickets
From discovery to launch and beyond, we partner with you through the entire product cycle.
FAQs
