Make AI Easy to Use with Smart UX Design
Turn advanced technology into interfaces people understand and enjoy. We design clear, intuitive user experiences that make AI approachable, trustworthy, and effective.
What Sets Us Apart
We design experiences that remove friction and confusion, making AI-powered tools accessible to everyday users.
Our UX process accelerates onboarding and usage, helping your customers start seeing value faster.
Whether it’s a small AI feature or a platform-wide redesign, we create scalable UX systems that adapt as your product grows.
70% of churn happens because of poor user experience.
70% of churn happens because of poor user experience.
70% of churn happens because of poor user experience.
How We Approach UX for AI
Understanding the gap
We uncover where AI feels intimidating or unclear and build strategies that put usability first.
- Stakeholder interviews & competitive benchmarking
- User interviews to capture real frustrations
- Flow analysis for AI-driven tasks
- Framing opportunities for clarity and trust
Making complexity invisible
We simplify AI interactions without reducing functionality, guiding users through thoughtful flows and interactions.
- Task flows & intuitive interaction models
- Wireframes and prototyping
- Trust-building UI elements
- Accessibility-first design choices
Building trust through design
We craft visual languages and systems that make AI experiences feel approachable, consistent, and reliable.
- Interface patterns that reduce cognitive load
- Modular component libraries
- High-fidelity designs with micro-interactions
- Brand-aligned design systems
Our UX Design Process
Understanding the foundation
- Alignment workshops
- User interviews & contextual research
- Identifying barriers in AI workflows
- Success metrics definition
Creating the solution
- Simplifying complex decision flows
- Designing onboarding & trust-building steps
- Prototyping AI interactions
- Usability testing & iteration cycles
Perfecting the details
- Visual consistency across AI features
- Finalized, production-ready designs
- Developer documentation
- Ongoing design QA and support
Our SaaS case studies
Complex AI tools made accessible
Design a B2B platform where consultants could easily use advanced AI without training.
Developed a step-by-step interface with progressive disclosure.
- 60% faster task completion
- 95% retention rate
- 35% higher feature adoption
- 60% faster task completion
A 2 week experiment that turned into an year long partnership
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Scrappy to lovable journey with a Visual Language System
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Simplifying AI-driven content op
Make AI workflows usable for non-technical teams.
Created a dashboard that masks complexity while offering depth for advanced users.
- 40% faster onboarding
- 85% adoption of advanced features
- 90% user satisfaction
- 40% faster onboarding
Turning complex science into everyday behaviour change
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
AI Experiences for the world’s most diverse market
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
AI augmented nutritionist you can trust
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
AI Code Generator that actually helps you ship
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Our tools and methods
We combine heuristics, competitor benchmarking, and practical SaaS product experience to deliver insights you can act on quickly.
FigmaFor collaborative design and prototyping
FigJamFor workshops and ideation sessions- PrincipleFor advanced interaction design
- MazeFor user testing and validation
- Design SprintsRapid validation of concepts
- User InterviewsDeep qualitative insights
- Usability TestingValidation and optimization
- Analytics ReviewData-driven decision making
“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”
“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”
“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”
“They were as good as an internal team. The ownership was so high that we would debate features — showed just how deeply invested they were in the product.”
Why Choose Parallel for UX Design for AI
We’ve helped AI startups and enterprises design user experiences that reduce friction and drive adoption.
Our designs have increased adoption rates by up to 85% and cut onboarding time in half.
We work alongside your team to ensure design works within your technical constraints and product roadmap.
We build foundations that keep your AI product consistent and trustworthy as you expand.
We’ve been featured around the world
FAQs
