Product Strategy Consulting to Shape Winning Products
Turn bold ideas into products that thrive. We combine strategic insight, market research, and practical execution planning to help you build products that stand out and deliver results.
What Sets Us Apart
Every product needs direction. We help you define a clear strategy that connects customer needs with business opportunities.
We cut the guesswork with data-driven insights and proven frameworks to help you achieve product-market fit faster.
Our strategies aren’t just short-term fixes. We design roadmaps that scale with your business and adapt as the market shifts.
70% of churn happens because of poor user experience.
70% of churn happens because of poor user experience.
70% of churn happens because of poor user experience.
How We Approach Product Strategy
Grounded decisions start with research. We dig into your users, competitors, and market trends to uncover the opportunities worth pursuing.
- Market sizing & trend analysis
- User interviews & behavioral research
- Competitive benchmarking
- Customer segmentation & opportunity mapping
A product without direction stalls. We help you set a compelling vision, define positioning, and shape a strategy your team can rally behind.
- Value proposition design
- Product vision & mission clarity
- Differentiation strategy
- Strategic narrative & messaging
Ideas become real when they’re prioritized and planned. We craft roadmaps that balance quick wins with long-term bets.
- Feature prioritization frameworks
- Outcome-driven product roadmaps
- Go-to-market alignment
- Success metrics & KPI mapping
Our Product Strategy Process
Laying the foundation for success
- Stakeholder workshops
- Market & customer research
- Goal definition & constraints
- Success metrics agreement
Defining the direction and the path forward
- Product vision development
- Positioning & competitive differentiation
- Roadmap creation
- Resource & risk planning
Turning strategy into action
- Cross-functional team alignment
- Experiment design & validation
- Continuous measurement & iteration
- Strategic check-ins & course correction
Our SaaS case studies
Growth-focused product strategy
Competing with larger platforms while managing fast-growing demand.
Introduced a phased product strategy balancing core stability with innovative features.
- 30% faster release cycles
- 50% increase in active users
- Secured partnerships with major food chains
- 30% faster release cycles
Strategic positioning for new market entry
Entering a competitive consulting tech market with little brand awareness.
Crafted a product positioning strategy and GTM roadmap.
- Established presence in 4 regions within 12 months
- 70% increase in demo-to-customer conversion
- Recognized as a category innovator by analysts
- Established presence in 4 regions within 12 months
Scrappy to lovable journey with a Visual Language System
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Defining the product roadmap for scale
Clarify product direction to expand from early adopters to enterprise clients.
Developed a market-informed roadmap with staged milestones for scaling features.
- Expanded into 3 new enterprise verticals
- 2x increase in customer retention
- Positioned for Series B funding
- Expanded into 3 new enterprise verticals
Turning complex science into everyday behaviour change
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
AI Experiences for the world’s most diverse market
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
AI augmented nutritionist you can trust
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
AI Code Generator that actually helps you ship
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Our tools and methods
We combine heuristics, competitor benchmarking, and practical SaaS product experience to deliver insights you can act on quickly.
MiroWorkshops and roadmap planning
NotionKnowledge sharing and documentation- ProductboardFeature prioritization
- Google AnalyticsMarket and behavior insights
- Design SprintsRapid strategy validation
- OKRsStrategy-to-execution alignment
- Jobs To Be Done (JTBD)Customer needs discovery
- Experimentation frameworksReduce risk before launch
“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”
“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”
“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”
“They were as good as an internal team. The ownership was so high that we would debate features — showed just how deeply invested they were in the product.”
Why Choose Parallel for Product Strategy
We’ve shaped strategies for SaaS, fintech, healthtech, and AI companies at every stage of growth.
Our strategies have helped companies raise $500M+ in funding and reach millions of users globally.
We work closely with your leadership and product teams to ensure strategies translate into results.
Every roadmap is built for both today’s priorities and tomorrow’s opportunities.
We’ve been featured around the world
FAQs
