UI/UX Design That Captivates

Turn your ideas into digital experiences people want to use every day. We fuse deep user understanding, clever interaction design, and polished visuals to create products that feel intuitive and delightful.

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What Sets Us Apart

User-first engagement, not just looks

We don’t stop at visual polish. Each interaction is crafted to reduce friction, guide attention, and encourage deeper engagement.

Iterative speed, thoughtful quality

Reach validated prototypes in weeks. We refine with real user feedback to keep quality intact while staying quick.

Designs that evolve with you

Your product’s needs will change. We build modular and flexible UI systems that scale as your ecosystem grows.

User Onboarding & Activation

70% of churn happens because of poor user experience.

User Onboarding & Activation

70% of churn happens because of poor user experience.

User Onboarding & Activation

70% of churn happens because of poor user experience.

Our tools and methods

Finding what truly matters

We begin by digging into your users’ motivations and your business goals. This clarity ensures we don’t design in the dark.

  • Stakeholder mapping & vision alignment
  • User interviews, surveys & diary studies
  • Analytics audit & behavioral data review
  • Experience gap analysis & opportunity framing

Sculpting the user journey

We move from ideas to flows, wireframes, and early prototypes. We map paths that feel natural, helping users reach key outcomes.

  • IA & content structure
  • User flows & decision trees
  • Wireframes & low-fi prototypes
  • Usability testing & rapid iteration

Making it feel alive

This is where UI tone, style, and micro interactions breathe life into interfaces. We design components that retain consistency and scale.

  • Visual design / UI styling
  • Component libraries & design systems
  • Motion & micro-interactions‍
  • Accessibility & responsive design standards

Our UI/UX Design Process

Phase 1: Discovery & Strategy

Understanding the foundation

  • Kick-off workshops, business goal setting
  • Research & user insight synthesis
  • Success metrics & KPI alignment
  • Constraint mapping (technical / domain)
Phase 2: Experience & Prototyping

Creating the solution

  • Flow definition, wireframing
  • Interactive prototypes
  • Usability testing & feedback loops
  • Iteration & validation
Phase 3: UI & Handoff

Perfecting the details

  • Visual design & component library
  • Final prototypes & interaction specs
  • Developer handoff & collaboration
  • QA support & style audit

Our SaaS case studies

  • Optimizing Payment Experiences at Scale

    Payment failure and abandonment rates were hurting conversions.

    Modular and context-sensitive payment UI components that adapt by device, locale, flow.

    • 25% boost in successful payments
    • 50% decline in support tickets
    • Empowered to process billions in transactions
    View full case study

  • Humanizing Feedback Platform

    Users felt uneasy giving feedback in a sterile environment.

    We introduced a gentle “character” (CLO) to guide interactions and evoke comfort.

    Better engagement, more honest inputs, increased use of feedback module.

    View case study

  • Scrappy to lovable journey with a Visual Language System

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

  • Redefining Content Ops for AI SaaS

    Create a UI that handles complex AI workflows but still feels usable to non-technical users.

    We designed a dashboard with progressive disclosure, intuitive controls, and simplified flow paths.

    • 40% faster onboarding
    • 85% adoption of advanced features
    • 90% satisfaction score
    View case study

  • Turning complex science into everyday behaviour change

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    View case study

  • AI Experiences for the
world’s most diverse market

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    View case study

  • AI augmented nutritionist you can trust

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    View case study

  • AI Code Generator that actually helps you ship

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users

    View case study

Our tools and methods

‍

Design tools we use
  • Figma
    For collaborative design and prototyping
  • FigJam
    For workshops and ideation sessions
  • Principle
    For advanced interaction design
  • Maze
    For user testing and validation
Research methodologies
  • Design Sprints
    Rapid validation of concepts
  • User Interviews
    Deep qualitative insights
  • Usability Testing
    Validation and optimization
  • Analytics Review
    Data-driven decision making

“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

Amit Ranjan
Emilien Coquard
CEO & Co-Founder, The Scalers

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

Amit Ranjan
Anirban Majumdar
Co-founder & Co-CEO, UrbanPiper

“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”

Ryan Wenger
Ryan Wenger
CEO, Inhouse

“They were as good as an internal team. The ownership was so high that we would debate features — showed just how deeply invested they were in the product.”

Sreekandh B
Sreekandh B
Technology Director - Innovation & Products, Travelopia

Why Pick Parallel for UI/UX Design

01
Deep Expertise Across Domains

We’ve worked in fintech, healthtech, B2B SaaS, AI, consumer apps. That diversity gives us fresh angles.

02
Proven Outcomes, Not Just Beautiful Screens

Our designs have moved engagement metrics, adoption, retention, and helped clients raise capital.

03
Collaborative & Embedded Approach

We join your squad. Not external, but aligned. Frequent syncs, shared goals, mutual ownership.

04
Future-Proof Design Thinking

We build UI systems, not one-off screens. As you grow or pivot, your product infrastructure adapts.

Get Started with Engaging UI/UX
Let’s talk about how we can craft a digital product your users feel drawn to.
Book a free UI/UX audit
Check Our Work

We’ve been featured around the world

The Hindu Business Line

Dark patterns and digitally conscious products

Mint

Health-tech, travel apps in India biggest users of deceptive patterns that can manipulate consumer decisions

The Hard Copy

Making Digilocker easier to use

Muzli

10 Tips to Make Apps More Human by Designing for Privacy

The Hindu

52 out of 53 top Indian apps use dark patterns to deceive users

Sprint

Reimagining digital documents for a billion Indians with a Design Sprint

Bootcamp

Can user testing help you reduce product cycles?

Hackernoon

Account Aggregators: What Are They and how will they change the Fintech ecosystem?

FAQs

How long does a typical UI/UX project take?
It depends on scope, but most end-to-end UI/UX designs (discovery → final handoff) take 8–16 weeks, with deliverables shared every sprint.
Can you design for startups and larger enterprises alike?
Yes. Our process scales. Whether you need a lean MVP or a full design system, we adapt.
How do you handle technical constraints?
We collaborate with devs early. Each design is grounded in feasibility, performance, and technology decisions.
What do I receive at handoff?
Final design files, interactive prototypes, component libraries, specs, style guides, and engineer support during integration.
Do you offer ongoing UI/UX support?
Yes. We can stay on retainer or continue in phases for new features, updates, growth experiments.
How do you measure success in UI/UX?
We define metrics early—conversion funnels, task completion time, retention, NPS—and track them post-launch.
Can I check out past projects?
Yes but usually after we know more about what you’re building. Some of our work is under NDA, but we’ll always share examples that show how we think and deliver.
Do you do branding or just product design?
We do both especially when product and brand need to evolve together. Our branding work is rooted in utility: helping teams stand out, stay consistent, and scale faster across product, pitch, and platform.
If we have designers in-house - where do you fit in?
We bring outside perspective, product strategy, and speed. We work best with in-house teams that want a thought partner, not just more hands. Whether it’s a tricky UX challenge or a fast-moving roadmap, we work with the team you already have.