Usability Testing to Spot Issues Before Launch

Identify and resolve friction points before your product reaches users. Our usability testing process uncovers hidden challenges, validates assumptions, and ensures your product is ready for real-world use.

What Sets Us Apart

Prevent Costly Mistakes

Catching usability problems before launch saves time, money, and customer frustration. Testing helps you avoid redesigns and support overload.

Actionable Insights, Fast

From prototype to near-final product, we run tests that give you clear, actionable feedback within days.

Confidence at Scale

Whether it’s an MVP or a global release, usability testing ensures your product works for every user and grows without hidden blockers.

User Onboarding & Activation

70% of churn happens because of poor user experience.

User Onboarding & Activation

70% of churn happens because of poor user experience.

User Onboarding & Activation

70% of churn happens because of poor user experience.

How We Approach Usability Testing

We define what to test, who to involve, and which user tasks matter most.

Test scope definition
Target user recruitment
Success criteria alignment

We observe real users as they interact with your product in natural conditions.

Moderated and unmoderated sessions
Remote and in-person testing
Accessibility and edge case coverage

We don’t just report findings—we prioritize them and outline practical next steps.

Issue severity mapping
Actionable recommendations
Iteration planning

Our Usability Testing Process

Define Goals & Scope

Setting direction and clarity for what success looks like

Stakeholder workshops
Success metrics definition
Hypothesis creation

Run Testing Sessions

Understanding user behavior through real interactions

Task-based scenarios
Real-user feedback
Data capture & behavioral analysis

Report & Iterate

Turning insights into action and refining solutions

Issue prioritization
Design recommendations
Re-test for validation

Our SaaS case studies

Reducing Drop-offs in Checkout
Payment drop-offs during mobile checkout.
Identified confusing steps through usability tests and restructured flows.
20% increase in payment success
40% lower abandonment on mobile
Positive feedback from customers on ease of use
View full case study
Testing Complex B2B Interfaces
A feature-rich platform risked overwhelming new users.
Usability testing revealed where professionals got stuck, leading to a progressive interface.
50% reduction in training time
90% retention during pilot launch
2x increase in feature adoption
View case study
Scrappy to lovable journey with a Visual Language System
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
Making Complex Workflows Intuitive
Early feedback showed users struggling with advanced workflows.
Ran multiple usability sessions to simplify task flows and remove blockers.
30% faster task completion
70% drop in reported user confusion
Stronger adoption from non-technical users
View case study
Turning complex science into everyday behaviour change
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI Experiences for the world’s most diverse market
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI augmented nutritionist you can trust
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study
AI Code Generator that actually helps you ship
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
DIY Agent setup, run and insights experience with hyper-short time to value. Featurely UX is an case-study in design patterns for AI agents without making it a nightmare for users
View case study

Our tools and methods

We combine heuristics, competitor benchmarking, and practical SaaS product experience to deliver insights you can act on quickly.

Design tools we use

Maze
Remote usability testing
Lookback
Live session recording
Hotjar
Heatmaps and user behavior insights
Figma Prototypes
Interactive test environments

Research methodologies

Task-based testing
Evaluating real user workflows
Remote user interviews
Observing authentic reactions
A/B usability comparisons
Validating interface choices
Accessibility testing
Ensuring inclusive design

“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

Emilien Coquard

CEO & Co-Founder, The Scalers

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

Anirban Majumdar

Co-founder & Co-CEO, UrbanPiper

“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”

Ryan Wenger

CEO, Inhouse

“They were as good as an internal team. The ownership was so high that we would debate features — showed just how deeply invested they were in the product.”

Sreekandh B

Technology Director - Innovation & Products, Travelopia

Why Choose Parallel for Usability Testing

10+ Years of Testing Expertise

We’ve run usability studies for SaaS, fintech, healthtech, and AI products at all stages.

Proven Results

Our usability testing has cut onboarding times, improved conversions, and supported launches serving millions of users.

Embedded Collaboration

We work closely with your product and engineering teams to ensure findings turn into real improvements.

Action-Oriented Outcomes

We don’t just deliver reports. We provide prioritized recommendations, iteration plans, and support in implementing fixes.

Ready to Launch Without Surprises?

Schedule a usability testing consultation today and launch with confidence.

We’ve been featured around the world

The Hindu Business Line

Dark patterns and digitally conscious products

Mint

Health-tech, travel apps in India biggest users of deceptive patterns that can manipulate consumer decisions

The Hard Copy

Account Aggregators: What Are They and how will they change the Fintech ecosystem?

FAQs

When should usability testing happen?

Testing is useful at any stage—from prototypes to pre-launch builds. The earlier you test, the cheaper it is to fix issues.

Do you work with startups?

Yes. We’ve helped early-stage startups test MVPs and later-stage companies refine mature products.

How many users do you test with?

We usually recommend 5–10 users per round, which is enough to uncover most critical usability issues.

What deliverables do we get?

You’ll receive a findings report, video recordings, issue prioritization, and actionable next steps.

Can you support iterative testing?

Yes. We run multiple test cycles to validate changes and ensure issues are resolved before launch.

How do you measure testing success?

By validating that user tasks can be completed easily, efficiently, and without frustration, alongside agreed business goals.

Can I check out past projects?

Yes but usually after we know more about what you’re building. Some of our work is under NDA, but we’ll always share examples that show how we think and deliver.

Do you do branding or just product design?

We do both especially when product and brand need to evolve together. Our branding work is rooted in utility: helping teams stand out, stay consistent, and scale faster across product, pitch, and platform.

If we have designers in-house - where do you fit in?

We bring outside perspective, product strategy, and speed. We work best with in-house teams that want a thought partner, not just more hands. Whether it’s a tricky UX challenge or a fast-moving roadmap, we work with the team you already have.